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Markenartikel : Virtual placements are on the rise. What opportunities does this offer for brands?

Modenbach: Virtual placement offers very short-term integration options in programs that have already been filmed. The short lead time of around two to three weeks before broadcast means that brands can be integrated into their desired program or show at short notice. This enables a unique proximity to the format, without long lead times and complex productions. Virtual placements shorten and simplify the production processes for brands.

https://www.markenartikel-magazin.de/_rubric/detail.php?rubric=marke-marketing&nr=78380

It does mention Tencent but that has been part of Mirriads IP strengthening please go through the comments and likes all 1st class IP people not marketers

https://www.linkedin.com/posts/profalexanderwurzer_how-is-%3F%3F-%3F%3F%3F%3F%3F%3F%3F%3F-%3F%3F%3F%3F%3F%3F-activity-7221393321552691200-Jp06?utm_source=share&utm_medium=member_android

Listened to it on Sunday LOTM speeded it up through SpringServe founder as he seemed disappointed with selling it so cheap just after covid to Magnite and now it's become really huge part of Magnite it seems his new start up Pilot Desk is looking to automate the people pipes between companies for advertising including human interaction in all forms of programmatic

It went on to talk about how good the CEO at TripleLift is

This should be great for Mirriads and Triplelifts programmatic Diverse Marketplace announced recently

https://www.linkedin.com/posts/triplelift_the-state-of-dei-investment-in-digital-advertising-activity-7221189298295881728-YQio?utm_source=share&utm_medium=member_android

Yeah LOTM programmatic would need so many definitions for the different options available I just think of it as automated inserts the example yo give is the nearly perfect northstar but the perfect one would be self service as phil cto mentioned in the MSFT joint webinar with Mirriad back in March

Not sure if you saw the Newfronts video of Sam Huggings at Canela she stated VPP was her personal favourite and she got promoted last week

Hopefully this will pan out well for you LOTM NBCUNIVERSAL just posted that they are the 1st

to wrap up their Upfronts deals with good CPMs and decent increase in deals let's see what Mirriad get sight of as the others should be in soon

Canela and Hallmark seem to be the upfront runners currently

Interestingly Hallmark just announced last week it is starting a streaming service Hallmark+ in September they are currently cable could be why they and Mirriad both announced the 3 year findings of working together perhaps that the CTV programmatic one Mirriad mentioned in it's AGM statement because they did ONLY state CTV not cable or linear programmatic who Mirriad have been working with for a few years so who knows some form of automated could be going on in linear or cable or both LOTM

Sorry LOTM been out on supermarket run. This was from a rns July 2021

Mirriad has developed the capability to deliver in-content advertising based on a cost per mille (CPM) pricing model to align with industry standards, with planned customer implementation in China from next month.

Now programmatic means to me automated inserts as in 2022 Mirriad did 22,000 inserts for Tencent which is nearly 100 per working day and there's no way the Indian team couldn't cope with that so it was a form of programmatic/automated inserts also Mirriads product manager has on his linkedin experience how he created an automated workflow that gave the company a multi million dollar contract for Mirriad here's the guy and click on his 1st role for Mirriad product owner it details the API from idea to launch during Feb 2019=Jan 2022

https://www.linkedin.com/in/ayudh-bhattarai-58538364?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app

As there are various programmatic/automated deals and systems out there which the CFO confirmed by all sorts of types of payment probabilities at the AGM it's difficult to nail it down but he did confirm Mirriads side is ready

I wouldn't bother arguing with an obsessive vile venomous poster just filter them Bentley and then you just see a green envious box pop up

I filtered it when creep and woman at Mirriad was mentioned total oxymoron if you ask me.

The CFO confirmed when I asked at the AGM if any revenue risks had increased because of the delay and he confirmed no increase in revenue risk to their forecast of circa £4 mill this year and breakeven to cash flow+ next year he pointed out the wording SEVERE which to me and probably LOTM means the delay was not severe so hopefully a lot more runway than you think

ANZU basically work with the game developers (content providers in Mirriads case) scanning the whole game identifying spots where adverts would be in real life (VPP scanned opportunities 6=12 an hour of content in Mirriads case) they offer these spots programmatically or automatedly whichever you prefer because it means the same through DSP'S to advertisers (this should be the same for Mirriads case) and they take a cut (the same in Mirriads case)....the difference is Mirriad has to go through SSP'S unless the network has its own SSP like NBCU with Freewheel or Disney with Drax and I believe this is what has taken the time and is now done...third parties mentioned at the AGM is probably DSP integration of advertisers like the ones mentioned in the Triplelift RNS and the recent Allenby note ie THE TRADE DESK and GOOGLE

Very astutely and observationaly put LOTM

I don't know exactly how Mirriads programmatic system works but I do know they've successfully achieved it before in China (I feel that if achieved before can be achieved again) and as I'm sure you heard at the AGM if Tencent had been allowed to carry on by China gov then me and you wouldn't of been asking the hard questions we did at the AGM

From multiple emails with a few staff at Mirriad over the past few months it has become clear to me that they don't spend 1 minute on any potential business unless it's got full rights clearance....this became very clear when I sent them a prospect from a film maker looking for branded funding for a true life film

This is probably why their previously announced content availability has been seemingly low to other LTH'S here because all their content to sell inserts is actually "fully rights cleared" but they'll never admit to this misunderstanding of Mirriads determination to get the boxes ticked correctly before going all out gung ho

Anyway great to see a Mirriad guy on Netflix series credits and Magnite officially partnering a customer that has been testing with Mirriad

LOTM if you think I gave the board some info you should see the 100+ emails I had with Stephan between end of January to Fundraise

I only saw the Yomiuri/Magnite announcement today Bentley.... once I saw it I remembered the Gaie Yomiuri Mirriad announcement from last year stating the testing but didn't see any Magnite link....now that Magnite are officially linked with them I think it all makes sense especially the testing mentioned

It's getting a bit tedious all this testing but when you look at ANZU getting $65+ millions in funding from WPP NBCU SAMSUNG + major others for poor quality prorammatic billboard in-game advertising since 2019 because of their IP it makes you realise the proposition here

GAME advertising is TAM $116 BILL

Media advertising is TAM $900 BILL

Magnite Springserve announcement regarding Yomiuri TV

https://www.linkedin.com/posts/juliancarvalho_magnite%E3%81%AE%E5%BA%83%E5%91%8A%E9%85%8D%E4%BF%A1%E3%83%86%E3%82%AF%E3%83%8E%E3%83%AD%E3%82%B8%E3%83%BCspringserve%E3%81%8C%E8%AA%AD%E5%A3%B2%E3%83%86%E3%83%AC%E3%83%93%E3%81%AE%E5%8B%95%E7%94%BB%E5%BA%83%E5%91%8A-activity-7219770436719390723-0WNS?utm_source=share&utm_medium=member_android

Yomiuri TV Gaie announcement after 3 trials last year

Going forward, with the cooperation of Furabari and Yomiuri TV, we will work with MIRRIAD to fully develop and promote digital placement ad products for other film productions, utilizing the results of the trials to date. In addition, we will work with Yomiuri TV to develop digital placement ad products for content such as dramas and variety shows.

We will also provide information about digital placement advertising products.

https://gaie.jp/news/archives/652

Better keep posting this while green boxes are popping up everywhere

And very proud about it posted 2 days ago!!!!!!!

Screen save it because it'll probably get taken down on Monday because they monitor this board (the new Chairman new my posting name here when I introduced myself at the AGM probably after Stephan saw my posts here of his emails)

Read and enjoy

https://www.linkedin.com/posts/sandeep-kumar-kushwaha-a65320235_netflixseries-activity-7219977805516664833-wsxG?utm_source=share&utm_medium=member_android

Sorry LOTM should of put buy price range of 0.647 to 0.708

Instead of .647-.708

Lots of green boxes trying to take up the board so I'll post this amazing netflix info again before it gets taken down.... screen save the Netflix link before it gets taken down on Monday

https://www.linkedin.com/posts/sandeep-kumar-kushwaha-a65320235_netflixseries-activity-7219977805516664833-wsxG?utm_source=share&utm_medium=member_android

And very proud about it posted yesterday!!!!!!!

Screen save it because it'll probably get taken down on Monday because they monitor this board (the new Chairman new my posting name here when I introduced myself at the AGM probably after Stephan saw my posts here of his emails)

Read and enjoy

https://www.linkedin.com/posts/sandeep-kumar-kushwaha-a65320235_netflixseries-activity-7219977805516664833-wsxG?utm_source=share&utm_medium=member_android

Some amazing uplift figures in Beta testing with 2 CPG beverage companys

You need to fill in a work email address to download the report

https://www.linkedin.com/posts/lumen-research-ltd_survey-the-attention-metrics-landscape-in-activity-7219730995304955904-DSe7?utm_source=share&utm_medium=member_android

18-Jul-24 16:15:57 0.725 1,000,000

18-Jul-24 13:30:36 0.722 1,000,000

18-Jul-24 13:24:53 0.694 500,000

18-Jul-24 13:18:51 0.6995 1,000,000

18-Jul-24 08:45:01 0.6945 500,000

18-Jul-24 08:44:16 0.6888 500,000

18-Jul-24 08:14:42 0.6555 1,000,000

Https://www.linkedin.com/posts/adtechgod_omnicom-reports-52-growth-for-the-second-activity-7219563363817730048-pofJ?utm_source=share&utm_medium=member_android

https://www.linkedin.com/posts/ianwhittakermedia_publicis-omnicom-interpublic-activity-7219589218937769984-3Aqk?utm_source=share&utm_medium=member_android