Saw this Netflix product placement headline but pay wall26 Jun 2024 07:53
Found info eventually wonder who the VPP will be with Mirriad is partnered with both Netflix SSPs Microsoft and Magnite
Amazon’s Prime Video is giving Netflix a run for its ad money.
As a consequence of Prime Video’s new advertising blueprint, Netflix has been forced to charge less for its ads and embrace new facilities like product placement to keep its ad revenue ticking upwards.
One of the Partner's mentioned in the launch is Swizz Beatz (5 mill followers on Instagram) of NEON16 recently announced a deal with Elon Musk at Cannes last week
New job states "delivering programmatic"24 Jun 2024 06:43
Not seen that before on other jobs ads before
Mirriad is now delivering programmatic functionality to its platform, enabling conventional campaign trading and dynamic audience targeting of VPP opportunities.
RE: Chief Investment & Activation Officer at Dentsu enjoyed time with Stephan & Maria22 Jun 2024 15:11
At least we know Stephan Beringer was actually in Cannes even if he was hiding in tent corners trying to dodge his shareholders demanding he takes a paycut.....actually no it's Yahoo finance AI bots suggesting it
Chief Investment & Activation Officer at Dentsu enjoyed time with Stephan & Maria22 Jun 2024 14:58
Dentsu $9 billion revenue last year enjoyed being with friends Stephan Beringer and Maria from Mirriad at the inaugural Inclusion in Media Dinner in Cannes on Tuesday evening
2 of Mirriads biggest clients discussing multicultural colabs22 Jun 2024 06:55
WarnerBros Discovery and Proctor & Gamble discussing multicultural plans right up Mirriads street 3 minute video posted by Variety last 50 seconds sounds good
Info from the Inaugural Inclusion in Media Dinner22 Jun 2024 05:36
From one of the named attendees
Lists some big hitters there one from Proctor and Gamble the biggest Ad spenders in the US currently Maria from Mirriad on pictures 2 and 11 on the post