RE: Results4 Jun 2024 11:09
Upfronts spend budgets for Mirriad's format will now be part of annual negotiations between media partners and leading agency groups......so now ingrained as part of industry for the future
scale through platform "self-service" and access to a wider client base via Microsoft's Marketplace. Crucially, we are actively engaged with TripleLift and other adtech partners to initiate programmatic activation in Q2 2024......self service now in place other AdTech partners must be Magnite (paramount wbd) and Amagi (Canela)
Technical progress continues at pace and our collaboration with Microsoft, announced in May 2023, accelerated the development of our platform as an enterprise level solution that is ready for programmatically sold inventory - a key building block for tier one partnerships and prerequisite for the increased scale we've been working towards.....programmatic is now ready
At the outset of 2024 the Company was in active negotiations with two more majors in the US, taking the Company to a position of potential majority market share, with the prospect of further notable additions in the remainder of H1.....not long to wait then for either Disney or NBCUniversal
I would like to thank investors who have stood by us during the strategic review and for their vision, and also for their constructive - and at times forthright - engagement. Everyone at Mirriad is focused on the move to programmatic to drive the Company forward and to generate long-term shareholder value.....I and probably others have been very forthright before and after the Fundraising a few more questions at the AGM next as email questions are going straight to IR now
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