Member Info for 2phevs

Lexus and Nissan

Across several studies with Lexus, Nissan, and a third global automotive maker, Kantar found that VPP drives strong performance.

Couple of new bits on Mirriads automotive showreel as well

https://info.mirriad.com/auto

Getting involved in studies along with

If you showed me how the historical path was laid with broken flag stones that have gradually been overcome for the perceived programmatic goal then yes you you would put millions more funds in to se it come to fruition

She'll be at this event before Cannes LOTM

https://www.instagram.com/supportblackownedmedia/?locale=zh_CN

Here's the LinkedIn version of that event (not good with Instagram)

https://www.linkedin.com/feed/update/urn:li:activity:7201622891480653824?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A7201622891480653824%29

In Puerto Rico last week with Neuva Network and clients

https://www.linkedin.com/feed/update/urn:li:activity:7200866340776071168?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A7200866340776071168%29

At an Upfronts party tje week before that sponsored by Sazon with PepsiCo client and General Mills agency UM Worldwide Director 4th picture in post

https://www.linkedin.com/posts/luisalbertosolis_sazaejn-upfronts2024-latinosunidos-activity-7196247336350535682-P9nZ?utm_source=share&utm_medium=member_android

Part of original concert party didn't partake in last one

Here's the post (blooming phones)

https://www.linkedin.com/posts/mthernandez_cannes2024-activity-7198806666090299392-fzBk?utm_source=share&utm_medium=member_android

This is Maria's Cannes post LOTM...it states "the latest on our expansive content slate, programmatic rollout and continued growth of the diverse marketplace"..

She has 100% been very busy on the diverse marketplace mixing with lots of players the last few weeks

Here's yesterday's article

https://bit.ly/4e3JSrF

This article is by an independent journalist...it sounds very much like Mirriads proposition would resolve the findings and get nbcuniversal 22% of US market signed up as Mirriad is apparently engaged with them as per Allenby note

Very disappointing Bentley

I don't know why they didn't just raise enough to get to end of year then do a bit more at the end of the year when programmatic ramps up and intrest rates are cut.

Whats done is done on the promise of no more fundraising required to get to cash flow positive

Also magnite work very closely with Paramount and WBD along with Roku who I inadvertently found out through an email from Stephan that Mirriad are fully integrated with and ready to go.... programmatic plot thickens LOTM

There are unfortunately 4 pointers to the programmatic lift off here's my thesis

Canela Mirriad multicultural......Amagi Triplelift Paramount and Warner bros discovery clients guinea-pig next month if you really research Canela you'll see they're linked to all the above

companies

Netflix announced last week Magnite (Mirriad partner) as new SSP to totally take over programmatic by end of 2025 which fits in with Mirriads forecasted manual end

The big what if is programmatic with TripleLift going parabolic as they're the specialist adformat SSP the Allenby forecasts were mainly manual only LOTM

Triplelift and Mirriads marketplace could go global As mentioned in the RNS especially with the mentioned AMZN new whatever and MSFT new whatever mentioned in the Allenby note

Let's hope Maria's (not Stephans) promise of programmatic roll out info at Cannes in her post actually happens

Exercising voting rights and other rights attached to shares

We do not generally exercise voting rights in respect of shareholdings (unless we provide nondiscretionary services in respect of a client’s investments, in which case voting rights will be

exercised at the client’s express instruction), as we do not hold significant positions, nor do we

cooperate with other shareholders. However, in instances where a shareholder vote is central to

our investment thesis we may vote, in a manner which is consistent with our relevant clients’ best

interests. In most circumstances, we view ourselves as a passive holder and would consider

exercising the right to divest an investment where our views differ significantly from those of the

investee companies’ management.

https://www.arbuthnotlatham.co.uk/sites/default/files/documents/Shareholder-Engagement-Policy-Statement-June-2020_v2-reviewed.pdf

Mirriad is a Goldshield partner making it seamless on security to use the publishers content

New publishers APPLE AMAZON SONY BBC STUDIOS CANAL+

https://www.linkedin.com/posts/trusted-partner-network_didyouknow-bettertogether-contentsecurity-activity-7201613299191345152-UnJT?utm_source=share&utm_medium=member_android

Here's part 2

https://www.screens-lab.jp/article/29696

Seems like they've taken things further by being able to show upto 6 different patterns for virtual billboard ads to suit different viewers at the same time on the same viewed content....pretty spectacular that...just a shame we've not heard 1 thing about this

I heard that you also undertook an "in-screen replacement" initiative using your own proprietary technology.

Sakomoto : For this commercial, we used a "screen replacement" technique called "iCADs (in-Contents Ads)," which was jointly developed by Fuji Television and MIRRIAD, a London-based digital placement specialist.

Normally, this technology uses AI to analyze footage and suggest where to place advertisements in the footage, but this time, we used it in the opposite way, inserting three different types of creative into billboards during commercials. Specifically, we created three types of creative for each user, with two versions based on the appealing points, for a total of six patterns, "advertising with different billboards in the scene depending on who is watching," creating a mechanism to make viewers more interested and aware of the advertisement.

Here's the link

https://www.screens-lab.jp/article/29694

Thanks LOTM seems like he's disengaged currently...I'm hoping to get myself down to the AGM which shouldn't be to far away

Only a week late

https://www.linkedin.com/posts/mirriad_lexus-revs-up-collab-with-virtual-product-activity-7201206080943607808-yI7D?utm_source=share&utm_medium=member_android

Https://www.linkedin.com/in/dawn-terrazas-6933199?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app

https://www.linkedin.com/in/sameershukla1?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app

Cheers LOTM did you get to engage with Stephan he seems very engaging until you push him on things he doesn't want to discuss