Member Info for 2phevs

Hopefully filter down to Mirriad recently reported 70% increase in Germany

Lots of VWs and Opels inserted over Cadillacs and Lincolns

https://www.linkedin.com/posts/sevenone-entertainment_entertainment-streaming-activity-7195748625094742016-zLjg?utm_source=share&utm_medium=member_android

Yeah they've messed up again with the show reel the last one they showed in the 8 split screen "pick a scene" revealed WarnerBros Discovery as a couple of VPP scenes... now this 1st scene in the top left of the 8 split screens reveals Paramount The Black Hamptons Season 2 and a couple from the company I posted about yesterday Ntertain

Well at least we know now we were right in Paramount and WBD plus they're actually doing business with them and others via their API thankfully not a load of bullcrap

This example is still intrusive even though they say its non intrusive Mirriads solution would blow this split screen example out the window

https://hubs.li/Q02x5Frz0

Forgot to mention LOTM the Edison lady Fiona I think still likes a lot of Mirriads posts even now

It seems the big talking point is their new ONE Platform a cross linear and digital unique AdTech service that was beta tested with Dominoes hopefully Mirriad API has been integrated with the new platform for testing as well

Here's an basic article from yesterday

https://deadline-com.cdn.ampproject.org/c/s/deadline.com/2024/05/nbcuniversal-dominos-pizzasold-38-more-pizza-after-buying-ads-via-its-one-platform-tools-1235914055/amp/

You got it BDSR even the Allenby don't really include a programmatic take off

I recall seeing a few Edison reports but I was heavily put off by the high reliance on China and Covid issues so brushed off any reports and my interest... turned to ecommerce companies

Noticed Mirriad again on the MSFT collaboration started researching where they were up to and was very happy to see they had discontinued China ops and focus on US (which is most liberal on PP) liked all the automation work with partners Noticed no research notes available so went with the webinar verbal $25 mill revenue per US TIER1 client just not seen revenue forecast figures for the past few years I should of said as I disregarded the past mistakes...

Thanks LOTM onthe net thing I'd reckoned on £8 mill manual with the 4 fold increase in PP..oh well seems like I jumped in here a year early...

When I looked into Mirriad in late 2020 and again in 21 I never saw any real revenue forecasts like the Allenby note so at least that's a step forward just hope it's now under forecast and over deliver

Also the word "net" in the same sentence...net of what??

Did you notice the wording of "near term" LOTM

Definitely going to try and find out as much as possible about todays Telemundo upfront this evening

Yep LOTM been focused on chasing emails and rubbishing the advisers to hopefully get a reaction not bothered actually checking Allenby's website Normally these things come up on my daily Mirriad last 24 hours Google search

Not going to discuss content on here but a few nuggets there 1 in particular

Anybody else read the 9 pages??

He's moderating top industry event in London

https://www.linkedin.com/posts/paulgubbins_ctv-streaming-avod-activity-7195744845573844994-_nLg?utm_source=share&utm_medium=member_android

Nissan and Infiniti make Multicultural change in the US last week

https://adage.com/article/marketing-news-strategy/nissan-and-infiniti-make-multicultural-agency-change/2556351

Imo

NBCU'S Telemundo on 13th could be one to watch

TelevisaUnivision on 14th

WBD 15th

https://www-hollywoodreporter-com.cdn.ampproject.org/c/s/www.hollywoodreporter.com/business/business-news/upfronts-netflix-amazon-schedule-1235892812/amp/

Https://www.linkedin.com/posts/portada_iabnewfronts-ctv-hispanicmarketing-activity-7191850100741062656-gkis?utm_source=share&utm_medium=member_android

Neon16 and NTERTAIN both on Mirriads Diverse Marketplace beverages and automakers big spenders

https://www.linkedin.com/posts/gerryrojas_why-our-experiential-events-with-millions-activity-7191073360175337473-0PNS?utm_source=share&utm_medium=member_android

Red Bull and Visa also brands mentioned

This is one example from last year

https://www.linkedin.com/posts/mthernandez_weareallhuman-activity-7139023375879806978-cCv9?utm_source=share&utm_medium=member_android

For context I'm posting this from October 23 to give a snap shot of how this started if any are still here from my posts last year about Maria attending the NFL gigs with a guy from Neom16 you'll see how this all fits together

Here's the article about the relationship

https://www.musicbusinessworldwide.com/lex-borreros-neon16-and-ntertain-expand-multi-year-partnership-with-the-nfl/

And here's the Lexus NFL Mirriad 2 billboard result on Instagram video

https://www.linkedin.com/posts/gerryrojas_neon16-on-instagram-nfl-players-shaqlawson-activity-7192577199026098176-1aJ7?utm_source=share&utm_medium=member_android