Best to date info I could find for Newfronts Triplelift10 May 2024 08:37
Reaching Multicultural Audiences Through Media
Companies like Revry, Canela Media, and Estrella TV, highlighted initiatives cultivating inclusivity and equity through advertising that authentically reaches marginalized communities.
According to Nielsen, black adults spend 31.8% more time with TV each week than the general population. However, these viewers feel that they are underrepresented in the advertisements targeted to them.
Brands must connect with viewers organically. Fortunately, partnerships with diverse-owned content providers, publisher partners, and data and solution tools are resources that can be leveraged to achieve that desired organic reach.
As an NMSDC-certified minority business enterprise recognized by the ANA, all spending with TripleLift can be counted towards advertiser supplier diversity goals. Through minority-owned inventory deals, diversity tentpole packages, and robust contextual targeting solutions, TripleLift satisfies diverse spending goals, increasing monetization for publishers, and helping advertisers support historically marginalized communities.
I think this is where Mirriad and Triplelift will start their programmatic relationship with the incentive of the "NMSDC-certified minority business enterprise recognized by the ANA, all spending with TripleLift can be counted towards advertiser supplier diversity goals". Canela being the 1st major adopter of programmatic VPP
Here's the link
https://hubs.li/Q02wyBLW0