Member Info for 2phevs

Hi LOTM thanks for your concern

If you do make it can you push for an answer on how far Mirriad is with SpringServe (part of Magnite now) they were recently announced as partners with TripleLift for Amazon and yesterday announced as supply side platform for Netflix

I tried to get some feed back from a SpringServe exec yesterday who announced the Netflix on how partnership is going with Mirriad he looked at my profile and deleted my very nice comment strangely

Also (I'm sure you would anyway) the cash position and invoiced revenue to date

I'm happy that Harmonic and Amagi are still working with Mirriad as I've had that confirmed by the company and independently but can't get anywhere with SpringServe/Magnite hoping that could be the big secret that Mirriad is not allowed to tell anyone about

Oh yeah could you push for confirmation that Canela is the WBD guinea-pig for this summers start of programmatic and how long they've been testing it and are the results now 100% after the extra boost from MSFT AI that was mentioned in the Allenby note I would be there myself if I could

Hi LOTM I can't travel far at the moment my mother in law has just broken her hip and I'm currently a carer for my wife who is her only child..

Are you attending the GM?

Here's the confirmation of guinea-pig Canela for WBD there's a link in the post

https://www.linkedin.com/posts/chechulasheras_canelamedia-wbdconexiaejnlatina-partnership-activity-7197073761940979713--EGp?utm_source=share&utm_medium=member_android

Just had a big thumbs up message back from him after saying I've seen Canela presentation with Mirriads VPP highlighted

Unfortunately I still haven't had an answer back (been told IR will respond to me now anyway) regarding Amagi partnership so had to take matters into my own hands along with sharing the Uber Eats campaign...

2 good bits of news though along with the Canela YouTube video

Just had a message back via LinkedIn from a senior guy at Amagi just confirming that everything is going OK with Mirriads "stitching" as he called it

GL JD wherever you put it

New alcohol brands added Heineken!!! and Martell owner Pernod Richard

https://www.linkedin.com/posts/mthernandez_alcohol-brands-virtual-product-placement-activity-7196877380961923072-VzLB?utm_source=share&utm_medium=member_android

Found this article from 28th Mar 23 where Canela Media partner with Amagi a few days later 3 rd April Mirriad announced technical integration with Amagi...so would say this has taken a year to come together probably WarnerBros Discovery been involved as well providing content for Canela

Here's the Canela Amagi article oh and a few days later after having interested parties suddenly declared as not being able to complete an offer for Mirriad before end of April 23 Mirriad pulled terminated talks before the official end of period

https://www.amagi.com/newsroom/canela-medias-fast-platform-gets-the-amagi-advantage

Here's the Canela webinar again

https://youtu.be/TBjmhGrDAB4?si=9Czg6Tz7g81w4uoC

Removed the Paramount Martell The Black Hamptons scene now from the alcohol show reel LOTM

If you watch all the Canela YouTube video they have gone full in with WarnerBros Discovery that's why I think they're the guinea-pig but not just a fly by night they're part owned by SAMSUNG

Samsung NEXT invested in Canula in 2022 valuation at $400 mill... No wonder that Samsung Equity guy liked Mirriads Upfronts Post a few weeks ago

Samsung NEXT Ventures is an investment arm of Samsung NEXT, a multifaceted innovation group within Samsung Electronics dedicated to identifying new growth opportunities that will define the next decade. The firm prefers to invest in artificial intelligence, fintech, blockchain, health technology, infrastructure, and media technology sectors.

https://www.samsungnext.com/blog/why-we-invested-in-canela-media-a-digital-media-company-dedicated-to-the-hispanic-market

Sorry pressed post by accident

And Bids but pulled all funds (apart from bids which I got out of because of sponsorship rights issues) from various positions into here so I could really delve deep and promote my research

I got caught up probably to early here with last years webinar but after the 50 or so probing email exchanges I've had with the CEO I believe once the programmatic hurdle is overcome then Mirriad will become the standard for VPP integrated everywhere AdTech globally.

Canela is probably WBD’S programmatic guinea-pig

A mill listen I've got sent to Coventry now by the CEO here all emails go through the IR now after I blasted him about the delays in programmatic

I had in and out positions in both HZM

Contextual AI again

https://youtu.be/TBjmhGrDAB4?si=9Czg6Tz7g81w4uoC

This from very respected journalist from WBD Upfront

Advanced Contextual Targeting matches an advertiser’s message with the emotional tone of a specific moment in content, finding the ideal moment when an ad will be most relevant within an episode of a show. Brand suitability is also ensured.

Sounds like the "debut at Upfronts highlighting Mirriads solution" linkedin announcement a couple of weeks ago

Netflix partners with Magnite (Mirriads long term programmatic partner) supply side platform and Google 360 The Trade Desk on the demand side platforms

Sounds very familiar to the Mirriad Triplelift RNS

From Mirriads FAQs

Every in-content placement we deliver is highly contextual and impactful thanks to our approach and technology. This ensures placements are seamless within content, and our agreements with broadcasters, distributors, content owners and brands cover upcoming content, so it’s never a case of rewriting history.

Mirriad works closely with our partners to install parameters that ensures the result is high-quality and feels natural to all parties, as well as the audiences who ultimately consume the content.

Contextual seems to be the reoccurring word that fits in here not some cooking show presentor purposly constantly picking up a can of soda while using a bbq just to in your face and almost intrusive much better to VPP it and the presentor doesn't even know it's there.

Middle East as well LOTM. 3 other programs as well mentioned in the article 2 with the other major in Germany RTL

So Omnicoms PHD activated and now on board

At around the same time as Sandra and Louis went on their German tour....

WPPs Mindshare enjoyed their Mirriads VPP presentation in France hopefully they're activated and selling

Posted it on LinkedIn as they can't be bothered #MATESRATES

Well that confirms the LinkedIn post earlier this year with Sandra and Louis sat in the red chairs

Nice write up and Uber Eats another billion dollar brand to add to the many others on the recent show reels

https://www.fair-news.de/3748686/virtual-placement-mirriad-bringt-uber-eats-ins-deutsche-fernsehen