Member Info for 2phevs

Good decision JD

Maybe a few would get back in if a RNS came out regarding a large campaign with Proctor and Gamble as hopefully mentioned by Mirriads Maria in Cannes recently

New showreel bits and towards the end confirmation from Maria currently doing a campaign with Proctor and Gambles Always

https://www.youtube.com/watch?v=UMO3NNYgf68

Agreed on the show us the money wakey...I believe the visibility comment is to do with the 5 global agencies who control the lions share of global brands that have now been activated (as per the Allenby note May 8th 24) the Upfronts negotiations will involve them and not Mirriad directly....as I've said recently I think I jumped in a year early last August thinking that things move quickly in this industry I just hope the 3 recent jobs all mentioning programmatic as present tense are a good indicator and the 22k programmatic inserts they got up to with Tencent (before China controls came in) shows they can do it when deals agreed like hopefully the 1st time

Mirriads been included in the Upfronts...my linkedin posts from many sources are just my way of keeping up with what's going on with VPP generally nobody has to click on them

Just up Mirriads street music videos and brand integration

Human connection, including human presence and interaction with a viewer, which was shown to boost ad effectiveness by 81% over the baseline, performed the highest in the study.

• Brand integration, where the brand and product are a natural part of the story, results in a 46% increase in impact.

https://adage.com/article/special-report-cannes-lions/research-meta-kantar-and-creativex-announces-new-era-storytelling/2568276

As disclosed for the 1st time in the 23 AR

https://www.linkedin.com/posts/integralads_customer-testimonials-groupm-interactive-activity-7214261487370956800-C8Vi?utm_source=share&utm_medium=member_android

Pernod Richard just added to Mirriads showreel agency is MG OMD (Mirriads major brand partner PepsiCo's agency partner) hopefully this is just part of the Channel 4 campaigns mentioned by Mirriad in the May 8th note from Allenby

https://www.linkedin.com/posts/channel4sales_sponsorship-activity-7214228393658122241-ZQ9h?utm_source=share&utm_medium=member_android

More and more of the CTV companies are looking for brands to help fund the actual content itself,” Feinberg says. “We can have a seat at the table all the way upfront in the development stages of that content where the output of that is something that may feature our brands or is tied to a cultural connection that we want to make to create some borrowed equity off of.

Mirriads recently announced partner Triplelift involved in this Beet TV interview

https://www.linkedin.com/posts/beet%2Etv_beetcannes-canneslions2024-activity-7214028037460291584-Epg5?utm_source=share&utm_medium=member_android

Manual slowing down buydip is what I was hoping to see.... 2 of the recent jobs mentioned "delivering programmatic" and today's one mentions "deep understanding of programmatic solutions" both seem present tense rather than way off in the future...so programmatic speeds up while manual slows down

If you look at the 2022 AR the Chinese inserts under programmatic with Tencent ramped very quickly to 15k inserts in 21 up to 22k in 22 before they fell out because of Chinese controls on media whereas manual last year was around 2k so you can see the scale of programmatic....they mentioned if Tencent hadn't of been hit by the government the questions being asked at the AGM last week wouldn't be happening...

That's 3 in the past 10 days all mentioning programmatic

https://apply.workable.com/j/CB1E209C84/?utm_medium=social_share_link

Bit more on yesterday's announcement

Innovative Ad Formats: The partnership will explore and expand the opportunities for advertising through advanced and targeted VPP techniques, and the integration of interactive elements. Viewers can expect enhanced experiences with formats that seamlessly blend advertisements with programming.

Like the "interactive" bit hopefully a link to phone to buy products maybe

https://ow.ly/WUzI50StvUi

10 mill in the bank no debt 7 mill mcap nuts Troajan

About Insight TV

We believe that the World is full of stories that need to be told. Our purpose is to connect

global communities through compelling storytelling and beautiful, authentic content.

We are here to tell a story.

We embarked on our adventure five years ago to share our point of view…

a millennial view.

This adventure that began in Amsterdam now encompasses the world.

We feature stories for a unique generation living in a fast-paced, constantly evolving world.

We started small and now we bring our stories to 300 million and growing.

https://www.einpresswire.com/article/723363503/mirriad-announces-partnership-with-insight-tv-to-advance-ad-formats-and-enhance-viewer-experience

*drilled

not drill

Confirmation of my thesis that Amazon shutting down their VPP department and Mirriad not disclosing what their new partnership is with them (as mentioned in the publicly available recent note from Allenby)

I pushed on "any niggles, negative feedback, integration issues etc...... regarding partners sales teams and programmatic testing and nothing....just an analogy that programmatic is drill and done on Mirriads side of the Channel Tunnel and tools have been handed over to the French....

I also liked that Upfronts future contracts can be treated a bit like recurring revenue from an auditor signing off accounts so if Mirriad continue being included on Upfronts negotiations going forward that will help massively with going concern sign off as long as clients credit worthy which Mirriads huge ones should be buydip

Forgot to say this company was mentioned by CEO as doing something for Mirriad he didn't go into specifics

https://lumen-research.com/

Only other thing I can add about James Black specifically regarding Mirriad is he was involved as original Nomad for Mirriad back in 2017 under Numis..... it could and this is a thesis.... that original investors could.....of pushed for him to be involved as he could ....of been influential originally he's already down 50K....

His 20 years at Numis must of given him something to value add to Mirriad Bullish

He seemed alright Bullish his answers on the recent 1.25 Fundraise intimated he was engaged in it to some degree when I mentioned that ii's are down over £3mill on just the placing funds in a few weeks he just rolled his eyes he could be better on the shareholder side of things going forward

AMZN shut down their VPP department Mirriad can't disclose their current operations with them

Programmatic on Mirriads side complete handed tools over for the 3rd party other sides to link up

Canela going ahead as planned Q3

Upfronts agreements can count as auditor friendly revenue as long as client credit worthy

Just filter me if you don't want to see posts

And to confirm no delays with Canela Q3 launch

Only mission today is to find out what the 3rd party delays are