Member Info for 2phevs

1 Mirriad Toyota

2 Pedigree Adoptable Dog

3 Mango's Teen Fashion

4 Coca Cola's Hyperlocal

5 Virgin Voyages "Jen AL"

Not bad company there in this article last week

https://instreamatic.com/blog/top-ai-generated-ads-part-1/

And supposedly forward looking Bentley not banging on about past failures YES we've all had them including the green box full of vipers who was probably singing the praises of Mirriad at 40-60p when the Mirriad Tencent China battle commenced which Mirriad walked away from last year battered and bruised losing millions but learned a lot, halved costs and laser focusing on the largest TAM on the planet

Brand safety is guaranteed on VPP in TV shows and films as they're already vetted

https://www.linkedin.com/posts/adtechgod_brand-safety-controls-called-into-question-activity-7226883994791899136-ipFG?utm_source=share&utm_medium=member_android

Thank goodness Mirriad is now measurable as well as addressable

To that end, a ‘connected TV’ experience may be an important opportunity for media players, too. The researchers in particular note “addressable, measurable ads delivered on TV screens” which are set to become a “vital contributor to the revenues of direct-to-consumer online video providers”. Online connected TV (CTV) ads, which are served during video programming, are projected to double the revenue for the coming years, from $20.5 billion in 2023 to $41.2 billion in 2028.

https://www.consultancy.uk/news/37888/entertainment-and-media-sector-set-for-3-trillion-revenues-pwc-claims

I wouldn't bother replying Bentley just filter the venomous snake and you'll just see a green box

It's quite funny how one pops up literally minutes after I post and I was called a creep!!! Oh the irony and total oxymoron

Mirriad have multiple times explained how they have got their cashburn/costs down to cira £600k a month as you say that does not include revenue

Yeah Bentley especially if they hit guidance for this year would equate to £3.6 mill H2 turnover which would cover the £600k (as per Mirriads guidance cash burn) a month costs

Mirriads newest supply partner and only presenter of VPP at their actual Upfronts show Canela receiving lots of accolades at the moment

https://www.linkedin.com/posts/rinconandres_canelamedia-latinoowned-latinoleaders-activity-7226770113687924737-1FAH?utm_source=share&utm_medium=member_android

1st time Mirriad included in Upfronts one of Mirriads closest US Networks hopefully resulting in record revenue with them

https://www.linkedin.com/posts/donnaspeciale_televisaunivision-upfront-attracts-record-activity-7226690650367234048-Q8v5?utm_source=share&utm_medium=member_android

Mirriads definitely got the relationships with FF (even though they're not allowed to tell us about them) McDonald's Uber Doordash probably more and as RTL said recently and Bell Media the campaign can go live in a couple of weeks LOTM

The question I asked at the AGM about projected revenue risk being elevated due to the news on that day was clearly answered with a NO.

Snippets from the AGM give encouragement as well as the PITA big prize channel tunnel delay.

we anticipate significant contributions from partners' sales in H2 and, in particular, contributions from our inclusion for the first time in the US Network Upfronts*, which are heavily weighted to Q3 and Q4 as per industry norms. There are multiple Upfront discussions between partners and agencies that involve Mirriad-created inventory as part of yearly packages

Additional revenue mentioned in the last RNS to the Allenby £4 million revenue 2024 note 8th May

2024

we have initiated co-marketing activities with multiple partners that will launch in July 2024 and are expected to push sales for the remainder of the year. In the US we have launched EMPOWER, a strategic alliance with diverse-owned media supply partners designed to build a more equitable media ecosystem and drive the Inclusive Media movement forward. This market represents a significant standalone revenue opportunity and Mirriad is well-positioned to capitalise on the need for inventory in this space.

A member of Mirriad staff in US stated publicly "they are working their tails off" recently and after mentioning this to a member of the Indian branch very recently he confirmed that they are just as busy let's hope some good news very soon

Little bit of new stuff on showreel LOTM

Cannes interview just released sounds like Mirriads measurement prnewswire last week

https://www.linkedin.com/posts/andy-plesser_beetcannes-canneslions2024-ai-activity-7225463343178756096-vkJF?utm_source=share&utm_medium=member_android

Mirriad and Canela stated that VPP starting Q3 2024 hopefully with some sort of automated inserts

Seems investors are looking over this partnership it is stated in the Upfronts page on Mirriads website

Partners showcasing Mirriad in their upfront presentations include a wide range of premier US networks renowned for their portfolios of studios, channels, and streaming platforms. Additionally, a leading digital media supplier that is minority and female-owned within Mirriad’s Diverse Supplier Marketplace will include VPP in their presentations.

https://www.linkedin.com/posts/silviadamen_this-latina-ceo-is-creating-the-largest-hispanic-activity-7224526933936553984-67Zt?utm_source=share&utm_medium=member_android

Here's the LinkedIn short snippet and there's a link to the full interview busy this morning so I'll listen in full later the real thing that caught my interest is the mention of annaul strategic marketing required AB INBEV fir the 1st time to start multicultural targeting

https://www.linkedin.com/posts/santiago-solutions-group_multiculturalmarketing-inclusivemarketing-activity-7224859290358927360-GzTP?utm_source=share&utm_medium=member_android

Https://www.linkedin.com/posts/disney-advertising-sales_today-we-are-thrilled-to-announce-the-completion-activity-7224872576815112193-JBdv?utm_source=share&utm_medium=member_android

3 days ago well worth watching and getting an insight into Mirriads partner for exclusive Paramount (Pluto) LATAM and exclusive Warner bros discovery for US Hispanics she's worked with all of the fortune 500 brands

Only 20 mins long

https://youtu.be/1wfjvydFfoY?si=VHhXteuLdInF3aY6

They launched branded content new ad formats in Guatemala yesterday

https://www.linkedin.com/feed/update/urn:li:activity:7224495205285052416?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A7224495205285052416%29

Nbcuniversal last week now Fox should be Mirriads WarnerBros Discovery, Paramount, TelevisaUnivision, Canela, Hallmark, AMC, E W Scipps and A+E Networks very soon

https://www.linkedin.com/posts/adtechgod_fox-closes-upfront-with-volume-growth-on-activity-7224494313487921152-S7xk?utm_source=share&utm_medium=member_android

Perhaps this is how Mirriad got its 1st SKY brand integration (as mentioned in Allenby note 8th May)

https://www.linkedin.com/posts/rtl-deutschland_%3F%3F%3F-%3F%3F%3F-%3F%3F%3F-%3F%3F%3F%3F%3F%3F-%3F-activity-7224339939834957824-hVwF?utm_source=share&utm_medium=member_android

Saw this guy like a few of Mirriads posts 6 months ago he worked for EON up until May

https://www.linkedin.com/in/michalhatle?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app

Here's one of Mirriads posts he liked in January

https://www.linkedin.com/posts/mirriad_diversesuppliers-diversemedia-mirriad-activity-7153804589647974400-mWVl?utm_source=share&utm_medium=member_android

Just scroll down the likes and you'll see Michal

Here's the C4 and WPPs Mindshare announcement today all on YouTube ticktok etc dodging the UK linear TV branding issues

https://www.channel4.com/press/news/channel-4-partners-eon-next-revisit-beloved-format-secret-life-5-year-olds

A couple of brand overlaying examples here

https://www.linkedin.com/posts/canela-media_canela-media-juegos-ol%C3%ADmpicos-ugcPost-7222622123847000065-FTgN?utm_source=share&utm_medium=member_android

I brought this up with Stephan in an email back in March and the reply came back

Hi James,

It’s primarily the “job” of Mirriad’s partners to work with the SambaTVs of this world. They own the inventory, so they are the ones who need to put data in place that prove the value.

Agencies/advertisers set up their measurement architectures too (including partnerships), because they must verify and consolidate the results.

Our role is to push the SambaTVs etc. to include in-content in their roadmaps at the earliest point, so they ideally have a solution in place, when our partners/when advertisers ask them.

Again, I hope this makes sense.

Best

I think the March roll out with WBD could of been the catalyst or it's been in the partners roadmap for a couple of years like Magnite announcement with United Airlines that the United Airlines guy admitted they'd been keeping it secret for over a year and that was just a tie up with them and Marriot to have a glass of wine waiting for them not scalable VPP which must of taken a lot of sorting out hopefully this SCALABLE measurement announcement by Mirriad and Magnites tie in with Nielsons Gracenote the other day to sort out rights will be the final tweaks LOTM

Pernod Richards Jefferson Bourbon

Today, Warner Bros. Discovery announced that Jefferson’s Bourbon has signed on as a title sponsor for Max’s The Penguin for a slate of advertising products that includes co-marketing opportunities, custom creative content

Hopefully this is an Upfronts deal that includes Mirriad

https://www.linkedin.com/posts/adweek_the-penguin-takes-shot-on-jeffersons-bourbon-activity-7222597561264578560-AvMd?utm_source=share&utm_medium=member_android