Member Info for 2phevs

Looks like your buying and others LOTM has brought Medusa out of its green coffins no doubt spitting venom

Fair play LOTM putting money where your typing is good luck

14% YOY expansion

https://tvnewscheck.com/business/article/ad-market-jumps-14-in-july-strongest-yet-in-15-month-expansion/

Hopefully a cost saving opportunity LOTM

I did email Stephan and Nic when I saw this to ask if this would help with strengthening the relationship with TripleLift as they tried VPP a few years ago and would complement their unique ad formats....no reply as of yet...would be great if it was part of a acquisition transition haha you never know

That's a big figure....

There’s no doubt in the value of trying to connect and resonate with underrepresented groups. According to PQ Media, $45.8 billion is expected to be spent on U.S. multicultural advertising this year. Understanding subcultures while also creating content that resonates with a mainstream audience separates a winning campaign versus one that is not appropriate in connecting with diverse audiences.

https://bit.ly/4dvKghJ

Board member Ben & Jerry's liking Canela post on VPP & Mirriad

https://www.linkedin.com/in/daryndodson?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app

McDonald's too liking Canela’s post about VPP & Mirriad

https://www.linkedin.com/in/courtney-harris5976?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app

No actual day given in the reply LOTM

Did you know that the Latino US economic market is the 5th biggest in the world no wonder Canela are growing so fast great partners for Mirriad and perhaps that Cannes dinner is about to pay off

Yep LOTM made some good virus news and you didn't get the Friday bank holiday interims you predicted onwards and upwards next week when ii's get to grips with the new Chair and hopefully start demanding.

Virtual product placement specialist Mirriad this week launched the Diverse Media Alliance, a new effort to drive more ad spend to diverse media, with Canela Media, LatiNation, BOMESI, NTERTAIN’s NEON16 and The Shade Room signed up as launch partners. The Diverse Media Alliance is the “accountability arm” of Mirriad’s own diverse media marketplace according to AdExchanger, raising awareness and soliciting publisher feedback on the data, innovation, and research needed to bring more ad dollars to diverse media.

https://videoweek.com/2024/08/23/the-wir-amazon-launches-a-self-serve-ctv-tool-groupm-calls-for-continued-sandbox-testing-and-netflix-announces-ad-tech-partnerships/

Lindt the other day

Now Ferrero

https://www.linkedin.com/in/cynthiacalderon?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app

I posted this last year GroupM Motion Entertainment CEO has been liking Maria's posts ever since hopefully this dropping tomorrow with Mirriad placements in it

Here's the post from last year

https://www.linkedin.com/posts/mthernandez_nystateofmind-activity-7113171909617307649-Pq5X?utm_source=share&utm_medium=member_android

Here's today's post from GroupM Motion Entertainment WuTang film

https://www.linkedin.com/posts/groupm-motion_witness-the-definitive-film-about-the-life-activity-7232692618235723776-MFOj?utm_source=share&utm_medium=member_android

Very interesting

https://labusinessjournal.com/finance/nativo-gets-25-million/

Very important this it sorts out the rights issues by automation

Nielsens Gracenote partnered with Magnite for super contextual info25 Jul 2024 15:45

Nielsen have worked with Mirriad recently see AR

With this new meta data from 30mill items of content you can exclude or include content that has certain actors, directors, sports type, mood etc etc programmaticly if Mirriad can access this via Magnite with the new measurement announcement then actor & director sports locations etc etc rights issues will be swerved instantly.

Amazing meta data article featuring lots of Mirriad partners

https://gracenote.com/newsroom/gracenote-teams-with-major-connected-tv-ctv-players-to-optimize-contextual-ad-targeting/

Here's the person's profile

https://www.linkedin.com/in/alejandra-figueroa-79b53483?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app

Nice Post from Canela sounds like VPP is delivering for them and their brand partners

https://www.linkedin.com/posts/canela-media_diverse-publishers-are-using-virtual-product-activity-7232509923157270528-t82Q?utm_source=share&utm_medium=member_android

New incremental revenue for Mirriad received well by Canela's fortune 500 brand partners Andres Ricon states

The Diverse Media Alliance is in its beginning stages, so it’s still too soon to determine its impact on ad spend. But so far, Rincón said, “it’s been really well-received” among Canela’s advertisers.

"Enhanced Spots" are new ad formats including in-show product images studied

TripleLift, the Creative Tech SSP that pioneered In-Show CTV Ads, recently introduced “Enhanced

Spots” - a CTV format featuring elements like Product Images and QR codes to break through the noise of conventional CTV Ads

https://hubs.li/Q02Mby410

Canela Media £50 mill rev

Latination £20 mill rev

Ntertain & Neon 16 partnership with NFL 2023

The Shade Room 29.3 mill followers on Instagram

If they have £100 mill revenue between them and Mirriad generate 20% could mean £5 mill revenue

3 great articles on this today with quotes from each company including Canela stating how they're finalising their Upfronts where they've been pushing VPP

https://www.einnews.com/pr_news/737273781/the-diverse-media-alliance-by-mirriad-and-diverse-owned-partners-launches-to-futureproof-the-inclusive-media-movement

https://www.adexchanger.com/publishers/diverse-publishers-are-using-virtual-product-placements-to-woo-advertisers/

https://www.nexttv.com/news/diverse-media-alliance-launched-lead-by-ad-tech-company-mirriad

Maybe just Maybe this is what Mirriad has been keeping so secret and it's just started rolling out across various markets since April and VPP is towards the tail end of the rollout....it's called Olli in USA and AIM in the ROW.... missed this completely.

I know that Mirriad has been working with Magnite for 2+ years and they have been quietly working with WarnerBros Discovery for 2+ years through WarnerBros Discovery studios in UK that do shows for channel 4 so maybe just Maybe this is it finally getting rolled out now after announcing WarnerBros Discovery in March 24

Here's todays article

https://digiday.com/marketing/warner-bros-and-cnn-are-extending-audience-targeting-tools-in-bid-for-more-ctv-share/

A bit more about Mirriads new measurement company

Goldman Sachs Buys Minority Stake in TV Ad-Measurement Company iSpot.tv for $325 Million

https://www.wsj.com/articles/goldman-sachs-buys-minority-stake-in-tv-ad-measurement-company-ispot-tv-for-325-million-11651053600