RE: Just found this tucked away in a CIIM website7 Sep 2024 14:01
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Unique Point of Difference:
The undisputed leader of virtual product placement, Mirriad offers the largest VPP marketplace available spanning all video formats and platforms including AVOD/SVOD, streaming, digital, music, and influencer content. Preferred 7x over traditional ad formats, virtual product placement is liked by 85% of viewers and drives up to a 35% increase in Actual Purchase (Kantar).
Mirriad also has built the first-ever Multicultural In-Content Marketplace, an aggregate of 40+ minority-owned or targeted diverse suppliers that enables brands to scale their multicultural VPP campaigns and media investments with ease and transparency, while driving incremental revenue direct to diverse suppliers. Mirriad’s one-stop solution allows brands to streamline and scale media investments across the VPP marketplace.
With AI-powered analysis, content is segmented by context and locale, and creative formats are highlighted as in-scene inventory. The platform provides easy scene selection allowing brands to review scenes for context, placement and positioning, full scene with dialogue playout, and length on-screen, etc. Transparent approvals are seamless with full access to review and approve the brand-integrated video for total alignment prior to distribution.
With Mirriad, brands have the power to be embedded into the viewer experience instead of competing within a cluttered ad break. The solution is high-performing for brands with proven lifts in sales actions and rapidly scalable like never before
Mirriad is also automating in-content advertising by leveraging programmatic industry standards such as dynamic ad delivery, addressable targeting, and real-time reporting.
Mirriad will insert branded content segments directly into CTV, VOD, and FAST channel programming. This allows brands to serve multiple ad creatives at once to different audience sets based on demographics and location.
Mirriad's Academy Award-winning solution was first deployed in feature films. After being perfected for advertising, the technology is the industry’s only scalable solution now live in over 11 counties, with more than 100 global brands and 60+ premium content partners. The AI-powered platform has earned numerous industry awards and is supported by dozens of brand effectiveness studies conducted by Kantar, Nielsen, and other leading research firms.
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