RE: Ocado Ads17 Sep 2024 06:11
Really good detailed article on Ocado Ads new offering self serve and A/B testing to get right message before scaling all done through The Trade Desk via Zitcha here's a key paragraph
However, what has been missing is the ‘bridge’ between the two: a combination of insights, tools, advertising and measurement to enable innovations to test, learn and improve in real time. With Ocado Ads. aadvertisers can leverage the Ocado NPD Lab for fast NPD and use A/B testing to optimise creative performance. This is a real USP that is not available in any other RMN.
Article
https://bit.ly/3Ztr1Bs