Member Info for 2phevs

Https://www.linkedin.com/posts/rbsergeant_the-renaissance-of-product-placement-navigating-activity-7231203992230375426-3NVO?utm_source=share&utm_medium=member_android

The only placing shares that could of been forward sold were the 53 million that were placed without shareholder approval wakey the volume before the Fundraise announcement didn't even cover that amount ...I brought this up at the AGM the CFO confirmed the aforementioned 53 million were evenly spread between the main subscribers of the other 400+ million

On my calculations most of subscribers had an average of 6p before Fundraise and their average will be a bit above 3p now

Dynamically generated ads and even in-content AI-created product placement.

https://www.operative.com/resources/ctv-providers-are-doing-their-own-thing-and-thats-great-for-the-industry/

PP on 1st picture Andre's Ricon who was major partner at Mirriads inclusion Dinner at Cannes in 2nd picture

https://www.linkedin.com/posts/yvettetrivino_multicultural-diverseaudiences-sales-activity-7230340196884455424-n6fD?utm_source=share&utm_medium=member_android

Impartial view seems to suggest it's happening

https://martechseries.com/mts-insights/staff-writers/the-rise-of-in-content-advertising-on-streaming-platforms/?utm_source=hootsuite&utm_medium=twitter&utm_term=martechseries&utm_content=da805f24-fe40-4642-95ca-18b0fe316524&utm_campaign=Organic

Overlooked A+E Networks Upfronts presentation

It looks like A+E Networks is in for a good year ahead, with high-profile projects from Barack Obama, Kevin Costner, Reese Witherspoon, Tom Hanks, Robin Roberts, Janet Jackson and many others. I know this not because I attended a lavish event yesterday in a rainy New York City, but because I sat through a dynamic 30-minute virtual presentation in the comfort of my own home office.

https://www.mediavillage.com/article/ae-networks-showed-us-why-virtual-upfront-presentations-should-remain-the-new-normal/

Sounds like a lot of content 2,500 hours

https://www.hollywoodreporter.com/business/business-news/a-and-e-networks-2024-upfront-advertising-1235844301/

A+E owned 50/50 by DISNEY and Hearst posted IMO the best sales showreel I've seen on Mirriads VPP with some brilliantly worded USP's

DVR proof (100% non skippable)

Thematically aligned (contextual placements)

Shows an example on MOBILE and mentions SOCIAL hopefully launching on social aswell

2 ULTA Brand inserts (another new client) in showreel along with new Nissan example along with Ritz Crackers Audible Campbells Soup L'Oréal and others very professional

Definitely looks like Disney/Hearst owned A+E are selling VPP on behalf of Mirriad along with the independently Hallmark posted a couple of weeks ago 3 year 3 years excellent results from Mirriads work with Hallmark.

IMO DISNEY and Hearst ( also jointly own ESPN) must be happy with Mirriads VPP to allow A+E to promote it

Please enjoy reading any optimistic forward looking investors

https://www.linkedin.com/posts/aenetworks-csi_aeninnovates-vpp-advertisingreimagined-activity-7227696009882091520-_xA-?utm_source=share&utm_medium=member_android

Https://www.linkedin.com/posts/patrickquinn-pqmedia_us-product-placement-pp-spend-grew-119-activity-7227434777669181440-wsQB?utm_source=share&utm_medium=member_android

Great news again from Mirriads other US Major partner signed in November 2023

2% on VPP just steaming let alone linear = $5mill revenue (25% of brand spend)....last years webinar mentioned $25 mill revenue from each US Major

https://www.inkl.com/news/paramount-claims-1-billion-in-upfront-streaming-commitments

50% GROWTH FROM UPFRONTS.... just released

https://www.linkedin.com/posts/adweek_warner-bros-discovery-ends-upfront-with-activity-7227423518676709376--23i?utm_source=share&utm_medium=member_android

Another innovative approach is the use of in-content advertising (native advertising), where products are digitally inserted into scenes within streaming content. For instance, companies like Mirriad are integrating ads and products into existing video content, allowing for dynamic product placement

https://www.operative.com/resources/unlocking-medias-future-catalysts-for-growth/

Big company

https://en.m.wikipedia.org/wiki/Operative_Media

Another mutual connection between Extreme Reach and Mirriad...... Channel 4..... coincidence

https://www.linkedin.com/posts/leopoldo-garcia-torres_channel4-paralympics-inclusiveadvertising-activity-7227090820519055360-4jYu?utm_source=share&utm_medium=member_android

The senior guy who reposted this announcement has also liked the same Mirriad post yesterday as the CRO of Extreme Reach I posted here yesterday

Announces deal with $30 bill revenue DirectTV to launch 2 channels in the US

https://www.linkedin.com/posts/insighttv_insight-tv-partners-with-directv-for-expanded-activity-7227246596030107648-luVO?utm_source=share&utm_medium=member_android

This person at InsightTV commented on it and this same person was involved in the Mirriad partnership announcement last month

https://www.linkedin.com/in/natalieboot?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app

DIRECTV are 70% owned by AT&T who have used Mirriad for Virtual Brand Signage

Canela and Paramount officially now in Guatemala

https://www.linkedin.com/posts/replaylatam_replaylatam-canelatv-plutotv-activity-7227010611778326528-lojP?utm_source=share&utm_medium=member_android

Daypart advertising is ads at certain parts of the day to spur certain shoppers perfect for VPP programmatic via daypart timings and PepsiCo is arguably Mirriads biggest client along with P&G and Lexus

Product placement that is optimized for dayparts is one of the easiest ways to unlock growth,” stresses Garner. “Understanding what drives trips and placing items accordingly will lead to fuller baskets. You must understand your shopper and their habits to help inform if they are grab-and-go morning shoppers on their way to school, for example, or driven by afternoon demand and looking to explore new options and pairings

https://consumergoods.com/how-pepsico-working-retailers-decipher-gen-z-loyalty

Streaming platforms can provide advertising formats that can generate greater engagement without interrupting the user experience and, in some cases, even improve it

CEO Interview

https://guiaott.produ.com/directorio-de-servicios-ott-2024/como-sobresalir-en-el-streaming-a-traves-de-la-innovacion-en-data-tecnologia-y-contenido/

CS: Looking ahead, are there any innovations on the horizon that will make the live sport streaming ad opportunity even more appealing to advertisers?

KC: In-game sponsorships with new and unique ad formats are really interesting, particularly for sports that may not have as many natural ad breaks. As ad technology continues to advance, buying custom units via programmatic channels will become more common

https://www.agencyreporter.com/magnite-bally-sports/

Together with Magnite as a marketplace and SpringServe as an ad server, we work to forecast seasonal ad delivery patterns and new viewer growth trends, while unifying demand across direct and programmatic channels

One other connection announced yesterday regarding Extreme Reach is with Roku who are fully integrated with Mirriad and Magnite and apparently ready to go a few months ago

https://www.linkedin.com/posts/xr-extreme-reach_xr-extreme-reach-is-deepening-its-partnership-activity-7226610554189062147-hhuc?utm_source=share&utm_medium=member_android

Here's the website it's all on the front page

https://www.xr.global/

Even the CRO

The company has raised $750 million from PE over the years

XR Distribution Network

Engage audiences across any screen and any market with XR’s scaled global distribution network of linear TV, streaming video, digital, print, audio, plus more

Payments & Residuals

Onboard with ease and distribute accurate payments to talent, crew and vendors–while ensuring compliance for entertainment and advertising productions

Asset Management

Centralize local and global assets and rights information into one source of truth to inspire, control, organize and share content more effectively

XR helps you begin with the end in mind–creating a new lens to orchestrate creativity from concept and execution to delivery and analysis. XR’s ecosystem combines scaled platform technology and professional services that moves creativity forward for brands, agencies, entertainment studios, broadcasters and publishers.

This huge company could be a one stop shop for Mirriads distribution rights, actors, showrunners etc etc

This along with the recently announced measurable abilities could be the last couple of pieces for programmatic to start

Here's the profile of the CRO

https://www.linkedin.com/in/maegan-b-395bbb2?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app

Here's the most recent Mirriad post she liked

https://www.linkedin.com/posts/mthernandez_anamulti-diversemedia-multiculturalmarketing-activity-7226262473761320961-lLnp?utm_source=share&utm_medium=member_android