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If Mirriad can access 0.1% of Latin American TV ad spend through the WBD Paramount link-up with Canelas Mirriad VPP rollout then Mirriad hit the $4 mill net revenue... 1% which was shown in a slide on last years presentation would be $40 mill net according to statista
In 2022, TV ad expenditure in Latin America amounted to 13.22 billion U.S. dollars and it is expected to increase to 14.66 billion by 2024
https://www.statista.com/statistics/735923/tv-ad-spend-latin-america/
So Canela said no other major US streaming co working with Mirriad at the mo which confirms the 2 year testing that Disney signed up to over 3 years ago was not extended. That seemed obvious as there was no RNS re an extension but it's been confirmed which doesn't bode well IMO. No wonder revenues and pipeline so poor.
Yep that was my final email to Stephan Upfronts more like nofronts..
Agreed on Paramounts Pluto VPP rollout with Canela they have exclusive rights in most Latin American countries along with the recently announced WBD Canela exclusive Latino partnership this would be an amazing adaptability and suitability showreel globally for the company
Well this will just have to get added to the list of questions that have still to be answered.
https://www.linkedin.com/posts/mirriad_as-leading-networks-include-mirriads-virtual-activity-7193594600161226754-xqFN
Not a single mention of Mirriad by name in any major upfronts24 presentation
LOTM
Hi 2phevs,
Sounds more like both are doing it this way, rather than one being a guninea-pig for the other channel wise. It's more like they are testing it in Colombia 1st of all, then rolling it out from there.
LOTM
Virtual Product Placement: brands will have alternatives to virtually integrate their products into Canela.TV's original digital content using artificial intelligence.
“At Canela Media, we maintain our commitment to continue investing in technology and strategic alliances that provide innovative and effective advertising solutions to advertisers. Additionally, we strive to offer quality content that resonates with diverse audiences and reflects the diversity of their interests and preferences,” said Michel “Micho” Haykal, Country Manager of Canela Media in Colombia.
These innovations are announced just two months after the recent alliance between Canela Media and Paramount in Latin America. This strategic collaboration that merges the commercial proposals of the free streaming platforms of both companies, Canela.TV and Pluto.TV.
"The recent strategic alliance between the Canela.TV and Pluto TV platforms marks an important milestone in the digital entertainment landscape. This collaboration allows us to offer brands unprecedented reach and a unique opportunity to reach audiences on a large scale in a We are excited to lead this market evolution and eager to see how this alliance continues to provide significant benefits for advertisers," highlighted Eric Tourtel, President of Canela Media for LATAM.
https://revistaclevel.com/canela-tv-revoluciona-su-catalogo-de-streaming-gratuito-al-implementar-ia-en-su-publicidad
CTV enables the seamless integration of advertising formats into streaming content, offering viewers an uninterrupted experience while providing brands with valuable exposure.
At MMS, we have developed an In-Content Integration (ICI) solution, enabling us to seamlessly integrate brands into highly popular shows post-production through AI frame-by-frame analysis and inclusion via CGI.
Through these organic digital insertions, ICIs are evergreen on Shahid, always present in episodes regardless of when or where they are watched. This ensures that advertisements blend flawlessly with the content, elevating viewer engagement and brand recall.
https://campaignme.com/driving-growth-diverse-preferences-and-innovating-in-advertising/#:~:text=At%20MMS%2C%20we%20have%20developed,analysis%20and%20inclusion%20via%20CGI.
Hi 2phevs,
hmm been at hospital doesn't sound good :( hopefully everyone is ok, take care.
LOTM
Sorry been at hospital this evening LOTM
Yep I know this GM is all about the placing but if the CEO is there he does love to engage (I've had lots of it recently) so pretty sure if I or you was face to face he couldn't help coming out with some answers but if your not going then no worries hopefully I can get some timeout to go the AGM soon enough
Hi 2phevs,
I know your very enthusiastic & want to discover more, but this is not that type of meeting.
I doubt they will answer any such questions at the GM & if I do go by the time the meeting is finished, there is no way they are going to want to speak to me at all. I will be persona non grata - end of story.
Its not the same as attending an AGM where you could easily ask your questions & get lots of answers.
This meeting relates to all the financial stuff around the placing, that is the area they will find hard not to proved answers to.
LOTM
Looks like Paramounts Pluto is also a guinea-pig for intergracion de producto in Columbia for part owned by Samsung Canela
There was a latin america RNS late last year
Here's the news from last week
https://www.linkedin.com/posts/isabelrafferty_canela-media-bogota-activity-7194475092330848256-I1q_?utm_source=share&utm_medium=member_android
Hi LOTM thanks for your concern
If you do make it can you push for an answer on how far Mirriad is with SpringServe (part of Magnite now) they were recently announced as partners with TripleLift for Amazon and yesterday announced as supply side platform for Netflix
I tried to get some feed back from a SpringServe exec yesterday who announced the Netflix on how partnership is going with Mirriad he looked at my profile and deleted my very nice comment strangely
Also (I'm sure you would anyway) the cash position and invoiced revenue to date
I'm happy that Harmonic and Amagi are still working with Mirriad as I've had that confirmed by the company and independently but can't get anywhere with SpringServe/Magnite hoping that could be the big secret that Mirriad is not allowed to tell anyone about
Oh yeah could you push for confirmation that Canela is the WBD guinea-pig for this summers start of programmatic and how long they've been testing it and are the results now 100% after the extra boost from MSFT AI that was mentioned in the Allenby note I would be there myself if I could
Hi 2phevs,
I'm sorry to hear of your family troubles, hopefully they ease soon for you. So take care.
I'm trying to sort out travel etc over the weekend to see how feasible it all is etc & other things as well.
If I am there I will be asking lots of questions that's for sure.
LOTM
Different outlooks here aside James, that sounds more than a little difficult so wishing you and your family the best.
Hi LOTM I can't travel far at the moment my mother in law has just broken her hip and I'm currently a carer for my wife who is her only child..
Are you attending the GM?
Here's the confirmation of guinea-pig Canela for WBD there's a link in the post
https://www.linkedin.com/posts/chechulasheras_canelamedia-wbdconexiaejnlatina-partnership-activity-7197073761940979713--EGp?utm_source=share&utm_medium=member_android
An update for everyone.
A further email was sent to the company & no response has been forth coming at all (either by RNS or Email).
It is clear the company is going to brazen it out until the GM.
So I'm pretty sure it will be a long meeting, while all these questions are answered & enter the public domain.
I received an email late yesterday regarding another of the avenue's I was pursuing, it wasn't the answer I was hoping for. I'm not going to say any more about it for now, history will no doubt be its judge.
LOTM
Sax the potential to be a very profitable business is there and has been for a few years. I think the CEO taking out in salary and bonuses 50% of revenue for a few years raises red flags as does missing financial KPIs. The house broker guidance isn’t great and that’s optimistic. A raise will certainly be needed H1 next year. Only one US streamer currently using Mirriad which doesn’t bode well as especially as Disney signed up to a 2 year trial over 3 years ago and we heard nothing more.
If the IP meant a moat I’m sure a major player would buy mirriad for a pittance so I’m not buying any more but will
Hold what I’ve got. Others are all in on this and continue to pump so best to stick to RNSs rather than all these immaterial campaigns pumped on LinkedIn. Been happening for years with revenues struggling.
LL do you see this company making money in the next 5 years or going bust honest answer
buydip i’m sick of the constant linkedin nonsense. mirriad has been pumping it for years and now we have a resident ramper doing the same. the issue is he may sucker in new naive investors which is what he did last time. i’ll continue to call out his bull****. feel free to ignore my posts.
FYI Mirriad has been to Cannes for the last 5 years.
Mirriad is going to Cannes
https://www.linkedin.com/posts/mirriad_canneslions-virtualproductplacement-advertising-activity-7196940204723617792-MkRj
LOTM
Mate, just let him post his stuff, we ALL know your opinion of him, it’s just boring now and irritating.
It’s just so cringe. 2phevs was all over LinkedIn like an excited puppy and he hasn’t learnt a thing. Maybe he has and he simply continues to post this immaterial tripe as he’s £50k+ down and he’ll do another pump and dump. I can’t blame him.
Just had a big thumbs up message back from him after saying I've seen Canela presentation with Mirriads VPP highlighted
Unfortunately I still haven't had an answer back (been told IR will respond to me now anyway) regarding Amagi partnership so had to take matters into my own hands along with sharing the Uber Eats campaign...
2 good bits of news though along with the Canela YouTube video