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I've come back in to Boohoo this morning after a break away from it. The devil is in the detail, and the detail is this as reported by the BBC back in November 2023.
"The retailer is a market leader in getting its customers the latest styles as cheaply and quickly as possible. Last year, Boohoo Group had 18 million customers and £1.7bn worth of sales."
The key words there is 18 million customers. That customer data is worth millions if not billions to a rival. 18 million + is a HUGE amount of customer data, which allows driving forward offshoots of sales in other directions, looking at customers lifestyles and lifestyle patters, its worth a fortune to supermarkets, and competing businesses in the fashion world, so do not under estimate that at all. Forget sales figures, they are peripheral, it's the customer data that is priceless.
Https://hbr.org/2020/05/buying-consumer-data-tread-carefully
"In the digital landscape, customer data has become a valuable commodity. Let’s break down how different entities assign value to this data:
Social Platforms:
Companies like Twitter, LinkedIn, and YouTube use user data as a bargaining chip to support their ad sales. These platforms have millions of users, allowing them to control who advertisers can access based on their investment. For instance, in 2020, LinkedIn Marketing Solutions earned over $3 billion in revenue by providing advertisers access to their 700 million+ users, while YouTube raked in $6.9 billion in advertising revenue during the same period1.
Companies:
Companies invest billions in advertising because data sets provide insights into personal preferences, affiliations, family dynamics, politics, and more. Accurate data helps companies tailor messages to the right audience at the right time. Data allows them to better understand customer needs, desires, and pain points, enabling adjustments to products, services, and messaging.
Formulas like Customer Lifetime Value (CLV), retention rate, and customer acquisition costs help quantify the worth of specific customers or customer segments to a company."........
Source: Bing
Toffers, Rns confirms they've lost 2 million of those 18.
You can't actually quantify it specifically daytradenovice because people leave and others comes on board every minute of the day. You can only give a rough snapshot at a moment in time, that is all. So that 18 million, could actually be 22 million today and rising, with summer approaching, youngsters looking for the latest fashions at bargain prices and so on.
And regardless, 16 million or 22 million of customer data, it is worth a fortune, especially to a rival competitor!
Appreciate the exact number is a 'movable feast' as such but BOO have themselves quantified it - see rns quote below
"Active customer numbers in the last 12 months decreased by 11% to 16 million whilst the conversion rate to sale increased slightly by 80bps to 3.82% from 3.74%. Average order value decreased by 3% to £51.68 and the number of items per basket decreased slightly from 2.82 to 2.80. Average order frequency decreased by 9% from 3.08 times to 2.79 times per annum, reflecting the impact of the macro environment on consumer demand."
But note the crucial word, it says "active", so I could be on numerous data bases, but I haven't bought anything from them in the last year, so what, I'm still on it, but I'm not "active". Did they give the passive numbers as well? bet its a hell of a lot more.
How many sites are you registered on but you haven't used in the last year to purchase anything? probably quite a few, as I am. That data information, regardless, is priceless, to a competitor, it is gold dust.
You stated you bought in because :-
"The key words there is 18 million customers"
There isnt.
BoO themselves state 16m as per rns.
If they could find reason to lift this number, rather than report a 2m reduction im sure they would have taken it.
Now you say 'passive' customers count. But they arent buying (active in BOO words).
BOO's definition was 'active customers in the last 12 months'.
They also say circa 500m other customers are out there - they, using your analogy, could all be 'passive' customers.
Pays your money and takes your choice, but stating there are "18m customers", as you did isnt supportable, using BOO's rns statement. And any other number is sim0ly a random guess.
Oh here we go Daytradenovice has picked a new enemy to clog the board with.... Get this clown off of here fgs.
Do however fully agree customer data is valuable, but not old data from old customers who are not buying currently (which is why BOo have reduced the numbers, quite correctly)
Its called a debate boasty.
Around the rns announcement.
You should try it instead of attacking people all the time for not swallowing your tripe
More of the "Tradey Fud news".....what a plumb!
Boohoo recovery plan doubts grow as losses hit £160m | Evening Standard
https://www.standard.co.uk/business/boohoo-losses-grow-shein-temu-sales-revenue-fast-fashion-online-john-lyttle-b1156322.html
There is a different between active and passive customers and it is also a snapshot only in time. 18 million "active" customers was on that date in time. The next day it would no doubt be different. It's impossible to accurately quantify surely you can see that, but 18 million as a guide, is pretty big so far as a competitor would be concerned. It's likely their actual customer base is probably double that, but we all sign up to sites and then use then now and then, or don't use them at all, often to get offers on first sign up with codes such as NEW10 and the like, that's the incentive, but we might not actually get around to buying. It's immaterial, what's material is what a competitor sees, and how a competitor could maximise that customer base and fit it in with its own business design, and also sell information to other businesses it is connected with. So take Mike Ashley, he can incorporate it within his own fashion retail business, but he can also incorporate it in to his sports retail business, and if you ask me who would take Boohoo if they were interested, it would definitely be MA, but at what price? Otherwise, summer is coming, I expect sales will increase, customers will be back, the purse strings are tight with mortgage interest rates up, and likely to rise again, so those feeling the pinch will spend on the cheaper fashion brands.
Whoever is on here working for Ennismore, you need to sack your analysts!
Absolutely completely agree with all of that - but the number of customers at y/e was NOT 18m, which you said was your reason for investing today..
It is 16m as per BOO's confirming rns.
Still a sizable and valuable number, but a decline from the bbc figure in November which you stated as current (ish) for today..
Its really as simple as that.
Ultimately, your happy to buy in, and fair play to you for that. Based on whatever criteria you choose to use.
We should be grateful that, possibly for the first time ever, daytrade has read an RNS.
Sadly, as per usual, he is wrong.
16m active customers are by far the most valuable.
But a qualified universe of recently dormant and qualified leads also has a significant value
Daytrade- your infallible lack of self awareness is staggering. How many entered your guess the closing SP game? I counted one - not even your aliases were bothered. Now, do you still think Mears at 152p is a SELL as per your recommendation? Mears are at 390p since you predicted their demise. Just wondering- are you recommending a SELL here at BOO at 34p?
But doug this is the BOO board and im far more interested in the wuestion you keep ducking, that is:-
Did you manage to make a profit on your BOo shares you paid £3.78 for?
£8ks worth you posted as buying saying it "was a no brainer" buy.
At least you got the last bit right.
But DayTrade - you are ducking MY question. Just wondering- are you recommending a SELL here at BOO at 34p? You keep posting negative bile here 200 times every month (including at 4am in the morning) so I thought you'd want the chance to give us all the benefit of your wisdom. So is it a SELL @34p in your opinion ? I'd like to know because you are always right.
Oh but Doug, do take a look under my login name on this post.
There are a couple of things below it.
Posts, then
Price, then
"no opinion"
What do you think that suggests? Its very basic English, wouldnt you say.
If you want to sell at 34p, you feel free fill your boots, but you should insist on a little more given the sp is currently higher.
Your turn. £8k's worth of "no brainer buy" shares at a whopping £3.78.
Are you in profit?
Aw, DayTrade you used to give opinions. You said it was worth selling (Mears) MER at 152p didn't you? They're now at 390p. You tried bashing those Mears shares but they kept on rising. Then, you ran away from that board didn't you? I know you're always right so it would be funny to see if you still had an opinion on BOO. In fact back in August last year Scott1k said "Could be worse , boohoo, 20p soon" then DayTradeNovice said a few hours later "Your not wrong there Scott1 lol". So you see, you used to have opinions. Do you still think 20p is likely ? Please enlighten us all.
Doug he had an opinion last night. Once again made himself look a fool. Maybe he should take a hint that virtually nobody wanted to play with him
Post up your guess and i'll compile
I'll start cos, well im gonna
DT 33p
It's funny because out of two contestants our "serial winner" (in his own head anyway) finished second
Pmsl