Totally Regulatory News (TLY)

3 August 2012

AIM: TLY

Totally PLC

("Totally", "the Company" or "the Group")

Strategic Partnership Agreement

Totally, the AIM quoted digital health and software development company is pleased to announce it has entered into a strategic partnership agreement with M&C Saatchi Mobile, to assist in the delivery of the £1.6 million national NHS Shared Decision Making contract that Totally secured in February 2012.

M&C Saatchi Mobile is an award-winning international full-service mobile marketing agency which helps brands to engage with their customers using creative mobile solutions.

Under the terms of the agreement M&C Saatchi Mobile will provide front end design and advice on mobile distribution. The design will link into the back end data storage 'SANDY' system, which Totally has built for the NHS and which forms the basis of the National Shared Decision Making platform.

This represents an important strategic partnership with a consumer facing mobile marketing agency. The Company fully expect that the partnership will strengthen future tender bids with the NHS, which include a mobile requirement.

Commenting on this strategic partnership, Totally Chief Executive Officer Clare Thompson said:

"The close work of Totally with M&C Saatchi mobile over the past few years has resulted in the formalisation of a strategic partnership that looks set to revolutionise mobile data communication within the NHS."

James Hilton, co-founder and Managing Director of M&C Saatchi Mobile said:

"We are delighted to be partnering with Totally on this project".

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