Last checked at 20 Apr 2020 07:00
RNS Reach announcement (non-regulatory)
20 April 2020
Gfinity plc
Gfinity to operate inaugural ePremier League Invitational Tournament
Gfinity plc (AIM: GFIN), a world-leading esports and gaming solutions provider, has been appointed to operate the inaugural ePremier League ("ePL") Invitational tournament. The knockout tournament taking place this week will see Premier League footballers representing their clubs and playing EA Sports FIFA 20, with a live final to be aired on Sky Sports on Saturday 25 April 2020.
The prize fund from the tournament will be donated to the #PlayersTogether initiative, which was created by Premier League players as a way of generating funds for the NHS and distributing them where they are needed most.
The tournament will include players such as Trent Alexander-Arnold (Liverpool), Todd Cantwell (Norwich City), Ryan Fredericks (West Ham United), Raheem Sterling (Manchester City) and Wilfried Zaha (Crystal Palace).
John Clarke, CEO of Gfinity said: "We are delighted to have been chosen by the Premier League to operate the ePL Invitational tournament, where we will see some of the top players battle it out for the virtual trophy. During these uncertain and challenging times, we are committed to working with sports rights holders, publishers and broadcasters to deliver new content and virtual formats. The beauty of these products is that they provide a vehicle for fans to see a different side of their sporting heroes. They are let inside and get the chance to see the real personalities come to the fore. This is entertaining and its why virtual gaming on our screens is here to stay.
Whilst the fees payable to Gfinity are not material to the group as a whole, the programme represents a further endorsement of Gfinity's ability to help our clients find new ways to engage with their audience."
ENDS
Gfinity plc John Clarke, CEO | www.gfinityplc.com Via Teneo |
Investor relations | ir@gfinity.net |
Teneo - Media | Tel: +44 7464 982426 |
Camilla Cunningham | Gfinity@teneo.com |
Allenby Capital Limited (Nominated Adviser and Broker) | Tel: +44 (0)20 3328 5656 |
Jeremy Porter/Nicholas Chambers |
About Gfinity
Gfinity is a world leading esports business. Created by gamers for the world's 2.2 billion gamers, Gfinity has a unique understanding of this fast-growing global community. It uses this expertise to provide both advisory services and to design, develop and deliver unparalleled experiences and winning strategies for game publishers, sports rights holders, commercial partners and media companies.
Gfinity connects its partners with the esports community in authentic and innovative ways. This consists of on and off-line competitions and industry leading content production. Relationships include EA SPORTS, Activision Blizzard, F1 Esports Series and the Forza Racing Championship.
Gfinity connects directly with competitive gaming consumers through its growing community of gamers and its owned competition platform, the "Gfinity Elite Series".
All Gfinity services are underpinned by the Company's proprietary technology platform delivering a level playing field for all competitors and supporting scalable multi-format leagues, ladders and knock out competitions.
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