dotDigital Group Regulatory News (DOTD)

FOR IMMEDIATE RELEASE 3 November 2016

dotdigital Group plc

("dotdigital" or the "Company")

NOTIFICATION OF MAJOR INTEREST IN SHARES

dotdigital Group Plc (AIM:DOTD), the leading provider of intuitive Software as a Service and managed services to digital marketing professionals, announces that it has today received a TR1 from Polar Capital LLP in respect to its current shareholding in dotdigital.

Full disclosure of the TR1 is shown below:

1. Identity of the issuer or the underlying issuerof existing shares to which voting rights areattached: ii

DOTDIGITAL GROUP PLC

2 Reason for the notification (please tick the appropriate box or boxes):

An acquisition or disposal of voting rights

Yes

An acquisition or disposal of qualifying financial instruments which may result in the acquisition of shares already issued to which voting rights are attached

An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments

An event changing the breakdown of voting rights

Other (please specify):

3. Full name of person(s) subject to thenotification obligation: iii

Polar Capital LLP

4. Full name of shareholder(s)  (if different from 3.):iv

5. Date of the transaction and date onwhich the threshold is crossed orreached: v

02.11.2016

6. Date on which issuer notified:

03.11.2016

7. Threshold(s) that is/are crossed orreached: vi, vii

8. Notified details:

A: Voting rights attached to shares viii, ix

Class/type ofshares

if possible usingthe ISIN CODE

Situation previousto the triggeringtransaction

Resulting situation after the triggering transaction

NumberofShares

NumberofVotingRights

Numberof shares

Number of votingrights

% of voting rights x

Direct

Direct xi

Indirect xii

Direct

Indirect

GB00B3W40C23

9,470,067

9,470,067

8,470,067

8,470,067

2.88%

B: Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financialinstrument

Expirationdate xiii

Exercise/Conversion Period xiv

Number of votingrights that may beacquired if theinstrument isexercised/ converted.

% of votingrights

n/a

C: Financial Instruments with similar economic effect to Qualifying Financial Instruments xv, xvi

Resulting situation after the triggering transaction

Type of financialinstrument

Exercise price

Expiration date xvii

Exercise/Conversion period xviii

Number of voting rights instrument refers to

% of voting rights xix, xx

n/a

Nominal

Delta

Total (A+B+C)

Number of voting rights

Percentage of voting rights

8,470,067

2.88%

9. Chain of controlled undertakings through which the voting rights and/or thefinancial instruments are effectively held, if applicable: xxi

Proxy Voting:

10. Name of the proxy holder:

11. Number of voting rights proxy holder will ceaseto hold:

12. Date on which proxy holder will cease to holdvoting rights:

13. Additional information:

Polar Capital LLP - Operations Department

14. Contact name:

Stephen Amoah

15. Contact telephone number:

+44 (0)207 227 2768

dotdigital Group Plc

Milan Patel, CEO & CFO

www.dotdigitalgroup.com

Tel: 020 8662 2777

Financial PR and Investor Relations

Lisa Baderoon

lisa.baderoon@dotmailer.com

Tel: 07721 413 496

N+1 Singer, NOMAD & Broker

Shaun Dobson, Head of Corporate Finance

Liz Yong, Corporate Finance

Tel: 020 7496 3000

finnCap, Joint Broker

Stuart Andrews, Corporate Finance

Tel: 020 7220 0500