Last checked at 21 Nov 2014 15:05
21 November 2014
Rightster Group plc("Rightster" or the "Group" or the "Company")
Rightster Partners With Sony Music Entertainment For 'Paloma Face' YouTube Project
Rightster Group plc (AIM: RSTR), the global online video distribution and monetisation network, today announces a partnership with Sony Music Entertainment to celebrate the release of Paloma Faith's new album, A Perfect Contradiction - Outsiders' Edition.
Under the terms of the partnership agreement, Rightster will work with Sony Music Entertainment to produce a beauty tutorial Google Hangout event, Paloma Face, which takes place on Friday, 21st November at 6:30pm GMT. The event will see Paloma Faith team up with six of her favourite YouTube beauty bloggers from around the world including Nikkie Tutorials with over an estimated 600,000 subscribers and Dolly Bow Bow with over an estimated 200,000 subscribers.
During the Google Hangout event, Paloma will chat to the YouTubers about beauty tips and answer questions from fans on the hashtag #PalomaFace. The six YouTube beauty bloggers will then create their own interpretations of the six characters from the cover artwork of Paloma's new album. The resulting branded video tutorials will then be hosted on each bloggers' YouTube channels.
The Rightster directors believe that the partnership with Sony further highlights Rightster's credentials as a network-agnostic producer of branded entertainment.
Charlie Muirhead, Founder and CEO, Rightster, commented: "We are delighted to partner with Sony Music Entertainment on such an innovative project. Sony Music's talent combined with Rightster's relationship with influential beauty stars, and our reach and technical abilities, is a powerful example of how to reach a global engaged audience."
Carina Grace, Vice President International Marketing, Sony Music Entertainment, commented: "We are very excited about this opportunity to build the relationship between the vibrant YouTube community and Paloma Faith, an artist who is known for her strong, visually led campaigns. We are looking forward to seeing the #PalomaFace interpretations of A Perfect Contraction by our new YouTube friends from around the world."
Paloma Faith added: "I'm really excited to have the chance to connect with all my fellow beauty fans on such a fun project. I can't wait to see all the interpretations of my characters, and I hope everyone will give it a go at home - let's get creative!"
Earlier this month Rightster also announced partnerships with Formula E, the world's first fully-electric racing series, and Lehren Networks, one of the most popular media and entertainment networks devoted to India's film industry.
Under the terms of the partnership with Formula E, Rightster will manage Formula E's YouTube channel with a particular focus on channel and rights management, social media amplification, programming support and cross-promotion across the relevant channels in Rightster's network. The partnership will aim to attract a younger audience, specifically between the ages of 16 and 24, to the new sport.
Under the terms of the partnership with Lehren Networks, Rightster will provide complete audience development and monetisation support to Lehren Networks' entire network of entertainment YouTube channels, which includes celebrity, movie, kids and musical verticals. The Rightster directors understand that Lehren Networks has achieved 1 billion views on YouTube to date and adds approximately 3 million video views per day on the platform.
ENDS
For further information please contact:
Rightster Group plc via Newgate Threadneedle
Lorna Smith, Investor Relations
Cenkos Securities Tel: 020 7397 8900
Max Hartley (Nomad) / Julian Morse (Sales)
Newgate Threadneedle Tel: 020 7653 9850
Josh Royston / Heather Armstrong
About Rightster:
Founded in May 2011 by CEO Charles Muirhead, with the vision of enabling media businesses and brands to overcome the huge fragmentation in the online video market with a single technology platform for engaging audiences and transacting with optimal efficiency. Rightster's cloud based software and services platform makes it simple for sports, fashion, news, entertainment, music, and viral rights holders, as well as brands and creators, to enhance the value of their video whether on a licenced, ad-funded, direct to consumer or paid placement basis.
Following the acquisitions in July and August 2014, Rightster's network now stands at over 1,950 Content Owners and over 7,500 Publishers. The Group now employs 256 staff in 11 offices across 10 countries.
About Sony Music Entertainment:
Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre, including Arista Nashville, Beach Street, Bystorm Entertainment, Columbia Nashville, Columbia Records, Day 1, Descendant Records, Epic Records, Essential Records, Essential Worship, Fo Yo Soul Recordings, Kemosabe Records, Legacy Recordings, MASTERWORKS, Polo Grounds, RCA Inspiration, RCA Nashville, RCA Records, Reunion Records, Sony Classical, Sony Music Latin, Star Time International, Syco Music, Vested in Culture and Volcano. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.