Last checked at 3 Feb 2021 07:00
3 February 2021
Brave Bison Group plc
("Brave Bison", the "Company" and together with its subsidiaries the "Group")
New Contract
Brave Bison, the social media and marketing group, announces that it has been appointed by Hero Caribbean Premier League (the "Hero CPL"), the leading cricket organisation, to help lead the management of content, channels, rights, monetisation and audience development for the organisation across YouTube. Hero CPL will join the already established community of leading sports organisations that Brave Bison manages across YouTube, including Australian Open, US Open & PGA TOUR.
First started in 2013, the Hero CPL is a franchise-based T20 format cricket tournament that combines two of the most compelling aspects of Caribbean life - dramatic cricket and a vibrant Carnival atmosphere. The 2020 season saw a combined broadcast and digital viewership of over 500 million to make it one of the fastest growing leagues in world cricket.
Brave Bison and Hero CPL will work closely together to grow and optimise the organisation's YouTube channel by entertaining the existing audience of 823k subscribers with the sports content they love most and at the same time will identify opportunities to reach new, broader audiences. Brave Bison will also act as a consultant on best practices and creative and innovative content strategies.
Chris Watson, Head of Marketing at Hero CPL, commented "Hero CPL has seen phenomenal growth across our digital channels in recent years, delivering hundreds of millions of views and gaining over 6.5 million followers. It is exciting to take forward our YouTube strategy in conjunction with Brave Bison as it is a very important channel for us. Brave Bison's expertise and portfolio of clients are hugely impressive and we look forward to starting an exciting journey with them."
Rich Pilcher, Head of Sport at Brave Bison, added, "We're excited to be partnering with CPL T20 and to be adding one of the premier events in World Cricket to our roster of major global sporting events. We were really impressed by CPL T20's growth in 2020 and can't wait to scale new heights with them in 2021."
Brave Bison Group plc
Oliver Green, Executive Chairman via Cenkos
Cenkos Securities plc Tel: +44 (0)20 7397 8900
Nominated Adviser & Broker
Nicholas Wells
Ben Jeynes
About Brave Bison
Brave Bison is a new-era media and marketing group that specialises in social media. Brave Bison combines a leading social marketing agency and content studio with a media network of over 650 channels and 158m followers. Recent advertising partners include Panasonic, Vodafone, Uniqlo and BBC. The company is headquartered in London with additional offices in Singapore.
This is an RNS Reach announcement and the information contained is not considered to be material or to have a significant impact on management's expectations of the Group's performance. RNS Reach is an investor communication service aimed at assisting listed and unlisted (including AIM quoted) companies to distribute non-regulatory news releases into the public domain. Information required to be notified under the AIM Rules for Companies, Market Abuse Regulation or other regulation would be disseminated as an RNS regulatory announcement and not on RNS Reach.