Brave Bison Regulatory News (BBSN)

The information contained within this announcement is deemed by the Company to constitute inside information pursuant to Article 7 of EU Regulation 596/2014 as it forms part of UK domestic law by virtue of the European Union (Withdrawal) Act 2018 as amended. Upon the publication of this announcement via a Regulatory Information Service, this inside information is now considered to be in the public domain.

2 February 2026

Brave Bison Group plc

("Brave Bison" or the "Company", together with its subsidiaries "the Group") 

Major Contract Win

Brave Bison, the next-generation marketing and technology partner for global brands, is pleased to announce that Group company MiniMBA, the UK's leading marketing skills and training platform, has signed a €1.3 million contract with one of the world's largest food and beverage conglomerates. The customer will use the MiniMBA in Brand Management to train thousands of its employees across APAC in 2026.

The contract is the largest ever in the history of MiniMBA, has been secured approximately six months after MiniMBA's acquisition by Brave Bison and will be recognised in the current financial year.

Tim Plyming, CEO MiniMBA, commented: "MiniMBA is thrilled to announce the largest enterprise deal in our history, reflecting the growing need among global organisations to ensure a high level of marketing capability in their teams, in a rapidly changing environment. This deal is a testament to the impact our courses deliver for organisations around the world, and to our core belief that training makes better marketers. Our teams across MiniMBA and Brave Bison are excited to be delivering this dedicated programme based on the MiniMBA in Brand Management."

For further information please contact:  

Brave Bison Group plc via Cavendish 

Oliver Green, Executive Chairman  

Theo Green, Chief Growth Officer  

Philippa Norridge, Chief Financial Officer  

Cavendish Capital Markets Tel: +44 (0) 20 7220 0500 

Nominated Adviser & Joint Broker  

Ben Jeynes / Teddy Whiley / Elysia Bough - Corporate Finance 

Michael Johnson / Sunila de Silva - ECM

Singer Capital Markets Tel: +44 (0) 20 7496 3000 

Joint Broker  

Alex Hardwicke  

About Brave Bison 

Brave Bison is a marketing and technology partner for global brands. With operations across eight countries including the UK, India, Australia and Egypt, Brave Bison provides customers with digital services, digital media and marketing skills training. 

The Group operates through two divisions: Digital Services and Digital Content.  

Digital Services comprises the Group's digital marketing operations. Trading through dedicated brands including Brave Bison (performance media), SocialChain (social & influencer marketing), Engage (Sport & Entertainment) and MTM (strategy & insight), the Group works with global brands and media rights holders across consultancy and execution. Customers include New Balance, Primark and Google, as well as Formula 1, Real Madrid and New Zealand Rugby. 

Digital Content comprises the Group's operations to monetise digital content through training and advertising. This division includes the Brave Bison media network of YouTube, Facebook and Snap channels, as well as MiniMBA, a marketing skills and training platform that provides MBA-level education through an online learning portal. Almost 6,000 marketing professionals take MiniMBA courses every year and the platform has trained 40,000 delegates since inception. MiniMBA sells directly to marketers through its website, as well as to enterprise customers looking to upskill their teams including American Express, McDonald's, Google, British Airways, Nestle and Salesforce.