Altitude Group Regulatory News (ALT)

Altitude Group plc

("the Company" or "the Group")

Board Appointment

The Directors of Altitude Group plc, the promotional merchandise and marketing solutions group, are pleased to announce the appointment of Mrs. Vivienne Margaret Blumfield (aged 55) as an Executive Director of the Company with effect from 1 September 2010.

Until recently, Vivienne was the Managing Director of the Dowlis Promotional Product division, a position she held for the previous four years. In her new role, Vivienne will take on wider responsibilities for the development of the Group including building further on partnership opportunities.

Vivienne's previous experience includes more than nine years as Managing Director at The Regency Collection Limited, the assets of which were acquired by the Dowlis Group Ltd in 2004.

Vivienne has not held any other previous directorships and currently holds no interest in the share capital of the Company.

There are no further disclosures under Rule 17, Schedule 2 (g) of the AIM Rules for Companies.

Commenting on Vivienne's appointment Colin Cooke, Chairman said:

"The Company is delighted that Vivienne is joining the main board. She has substantial relevant experience that will help us to further develop our business and help execute the many opportunities that we have ahead of us."

Enquiries:

Altitude Group plc

Colin Cooke, Chairman Tel: 0870 224 6677

Martin Varley, CEO Tel: 07912 599 012

Daniel Stewart & Company plc

Oliver Rigby/James Felix Tel: 020 7776 6550

Notes to Editor:

Altitude Group plc operates in the promotional products area of the marketing services sector where each of its trading companies aims to enable clients to develop their businesses, either through targeted promotional marketing or through the provision of marketing tools to help them operate more efficiently.