Outsourcing16 Jan 2024 13:02
Well, I accept that you can outsource to China et al, and get decent quality. But why take the risk (part from PE priming the ship for an IPO), when you have a longstanding quality brand. How many quality clothing brands risk their reputation and outsource. You won't get high end Italian bags, watches, general fashion outsourced, they are either run by many generations of family businesses, or have been acquired by the big fashion conglomerates.
PE squeezed every last drop of short term profit out of Doc's, then sold. Doc's would be better totally re shored to UK for manufacturing, invest in good e-commerce systems, modern state of the art factory facilities and pay decent salaries. That way they could manage their distribution with simpler supply chains, and more predictably. Peak globalisation is unwinding.
Take Birkenstock as a similar model, all manufactured in Germany, good worker conditions, top brand, strong margins and management that are taking a long term view of a profitable business.
Of course, this would take some undoing of contracts etc., but a long term buyer (not PE) with this vision will be richly rewarded in 5yrs, or so, with a valuable brand and ongoing revenues and margins to match.