RE: Bye! Bye! Castrol!17 Mar 2025 10:53
Ironically I used to work at Ford, and whilst they had arguably the best engineers in the non-premium car segment. They massively over engineered their product vs. what they could charge. Remember the fiesta that launched around 09? Drove like a dream, outshone the Germans by far and you could pick up a mid-range one for £13k at the time.
I also saw in a recent FT article, in 2006 their german subsidury negotiated a clause with big ford (US company) that the US parent would offset any losses (!) no wonder their German business was 1) never profitable and 2) consistently won investment despite it being the highest labour market in EU. Sad to see but Fords EU business is on the decline. if they didnt have commercial vehicles at Dunton it'd have been sold off long ago.
Anyway back to oil talk - much money $$$$ in that