RE: Now is the time15 Nov 2021 23:04
dancingqueen76,
Great posts. Hope you can post more on this Ocado board in future. Well done on your Ocado profits so far.
Agreed re the Ocado fires. Since they focussed on robotics Ocado has operated on the edge of what is possible. So many over the years have believed online grocery to be a fad and furthermore that automating the process was not possible or profitable. Fast forward to the present day and online grocery is a common service which grocers all around the world are trying their utmost to automate. When you operate on the edge of the possible then mistakes will happen. The key is to try and limit the mistakes and when you do make them then learn as much as you can from them. As you say the Erith Ocado fire was small, damage was limited, the cause identified and rectified. A world of difference from the Andover fire which the company learnt a great deal from.
If anyone is investing now then the key short term issue/ risk to the share price is the current ITC law suit in the USA that Autostore has brought against Ocado for patent infringement. An initial judgement re the case is due before 13th Dec 2021. Personally I believe Autostore have brought the case in large part to try and slow Ocados progress. I believe the outcome will not be greatly detrimental to Ocado. Possibilities of there being a share price boost for Ocado. Important for anyone that they look into the court case for themselves. The issue has been discussed in great detail on this board and you will find a wealth of information regarding the case if you look over historic threads on this board.
The future is very bright for Ocado. Great possibilities of new online grocery contracts. Further expansion expected for Ocado outside of online grocery as they utilise their cutting edge technology to solve other issues in other sectors. More CFC orders expected by existing online grocery customers across the world. Kroger contract is showing signs it could greatly exceed the initial 20 CFC order Kroger placed with Ocado.
Personally, yes, I believe now is a good time to invest in Ocado. As always though there will be some wild short term ups and downs with this share. Very good returns in prospect in the long term imo.
Best to all.