Great news on many levels - 5 new Kroger CFCs..12 Oct 2021 16:25
On first glance you could say 5 more CFCs isn't such big news but actually it's bigger than it sounds.
Kroger have already committed to 11CFCs so this is CFC 12, 13, 14, 15 and 16 announced today. Krogers contract with Ocado commits to building 20cfcs.
First up as mapper points out this is Kroger showing they are confident in that Ocados patents are rightfully theirs. Also it cements these further CFCs in Ocados future cashflow projections. It's one thing to plan to build 20cfcs, until the CFCs are announced though it's just plans. 5 further CFCs became reality today and the market is currently pricing that in.
Kroger entering the Pacific northeast is a great sign. They're entering a completely new geography. Suggests Kroger plan to open CFCs all across America regardless if they have a store network present or not.
Crucial point here is that the new 2 X California CFCs and the north east CFC will supply deliveries to customers next day and same day. So Kroger are committing to utilising Ocados tech to supply same day. Same day delivery Ocado hasn't has much commitment to from overseas partners so it shows Kroger believe in the tech and it's adaptability.
Lastly the 2 X Kroger Florida CFCs will have zoom capability so will facilitate deliveries to customers in 30 mins or less. Ocado only have the current London Acton site in zoom operation and there has been a question mark over whether overseas customers will use Ocado for ultra fast delivery.
Today Kroger have given Ocados tech a huge validatory thumbs up and between the lines one can believe that Kroger plan to build far more than 20cfcs with Ocado. They want Ocado to fulfil Kroger online demand all over the country at ultrafast, same day and next day capability.
It points to the probability of other partners adding to their CFC orders with Ocado in the future..