if and when with the brand12 Dec 2015 11:05
if this brand sustains and then starts to be seen like the easy jet brand we will see success and sp rising. granted big difference between the two, its not direct comparison more the brand being seen as leading in the budget market sector as EasyJet.
the easyproperty brand has just started well and been seen to have over a 1 billion valuation in few years.
there is no direct competition as highlighted by Guy bar one off, hotels, B&Bs. then we ask the question will people continue to pay for all the things offered in the world we live in?
so the large possibility of over 10,000 rooms to easy hotel over the longer term possible? staying away from the US and concentrating on Europe and UK.
when people note the context, the model and feel momentum the sp will increase against actual market value based on potential, Guy then needs to realise this I would say with 4 to 5 hotels per year, minimum 600 rooms and this is conservative.
next year, Liverpool, Manchester, + 2 franchise??? 400 rooms.
year 2016 to 2017, 2 x owned hotels not announced, 300 room, middle east 600 rooms, Europe 300 again, so towards 1200??
just all guess work but minimum numbers, these are against the backdrop of 1800 currently not bad.