Member Info for unvrkw

looks like someone knows something. you wait rns, insider understanding I shall say??? maybe ?? but of course not! a lot for one day.

I read Victoria is up to 119 a room and has been increasing over the week, it then goes quiet up to xmas. we shall get the update in December, maybe a word on current performance also but at the end of the day easy hotel needs more rooms. so two hotels owned, plus 200 rooms in 2016 and beginning of 2017 at least 600 in middle east plus maybe more in Benelux. the central and digital function is set, just need more rooms please.

with anyone either involved or not with the business and mentioned on these boards might get removed. there all as bad to some degree as each other, publicity is good they say and certain bloggers I am sure don't mind any.

The buys and sells are small but also what they are it's going to be correct. The unknowns I believe are buys and therefore I think the 66 could also be a buy. Granted all small, I think the system is struggling to understand what they are, small spread which I find unusual on AIM but also small movements which I like. All awaiting the announcement on the 9th or anything before, we shall see, obviously keen to see this do well.

seems to be some shares about as irrespective of them being either buys or sells we aren't seeing a great deal of movement which for an AIM stock isn't always a bad thing!! gla

that would be good. would show again a commitment in taking this company somewhere as indeed why issue if nothing is going to take place? so we are taking by beginning of December. gla

I certainly think so with the results coming soon and a promise of an update. The divi is a certain as its already pretty much guaranteed as long as they make a profit after tax, how much it is ? Well that's debatable. In regards a Guy update, need to see an update that's dynamic and clear on what they need to do, appetite for more equity raising, I wouldn't think just yet, not done enough to start with. So how many hotels can we do now for £22 million, finish Manchester, Liverpool and three more?

According to Brent, the brand’s future could depend on the outcome of the current expansion drive. “The hotel market has strengthened over the last couple of years, and easyHotel has got a strong new management team in place,” he says. “But its success will be based on its ability to scale.” Two-pronged attack Although it might not have such deep pockets as it hoped after its flotation last year, easyHotel is a cash buyer. In its latest trading update in September 2015, easyHotel reported an underlying trading EBITDA of around £1.5m for the year, with net cash of about £22m. What’s more, one aspect of the easyHotel model that might help with the expansion drive is that it allows for both owned and franchised hotels. This is unusual, according to Shaun Skidmore, senior director of specialist markets at CBRE in Manchester. “EasyHotel has a double-edged strategy, whereas you usually tend to see operators doing one or the other,” he says. The advantage, according to Parsons, is that it will allow easyHotel to open franchises in locations that might not offer the desired return for an owned hotel. “Hotels that we own do need to meet our own internal hurdle in terms of returns, but the returns franchisees are looking for might not be as high as we are looking for as a public limited company,” he says. For now, the brand will generally look to hold one freehold in most regional cities, but will remain open to taking on additional hotels as franchises when opportunities occur. So what makes the perfect site for an easyHotel? Parsons says the firm is keeping an open mind. “My own view is that we should look at new builds, at conversion of office blocks and at going concerns as well,” he says. EasyHotel’s new openings in Manchester and Liverpool will be conversions of office blocks, as was its 2014 opening in Croydon. This flexibility may soon become more commonplace within the hotel sector after Premier Inn, which traditionally develops hotels as new, announced a push into acquiring going concerns last month. The announcement, prior to launch in 2005, that not all easyHotel rooms would necessarily have a window makes taking on conversions easier. It certainly garnered plenty of press coverage, not much of it positive, but the policy frees easyHotel from planning rooms according to existing layouts. Overcoming the window obstacle means that easyHotel may be able to take sites that would be rejected by its competitors, including office conversions and buildings with large basements. “We can get more rooms in buildings than other people would be able to, so we can look at more unusual sites,” he says.

No-frills hotels don’t come less frilly than not having windows in the rooms, but easyHotel reckons the tactic is a recipe for success - along with the rock-bottom price, of course. So far this year, the unignorable orange brand has bought two sites in the UK - in Manchester and Liverpool - and opened another in Prague. And it has a hunger for more, even though its initial public offering on the stock exchange in June 2014 raised a disappointing £30m of a reported £60m target. Nonetheless, it would be unwise to underestimate the ‘easy’ brand or its larger-than-life founder Stelios Haji-Ioannou. The entrepreneur turned easyJet into a household name, helped by an ITV television series based on day-to-day dramas at the budget airline, and other ‘easy’ companies rarely fail to gain attention. A new chief executive, Guy Parsons, took over easyHotel in June, after heading up Travelodge until 2012, and he says “accelerating the opening process” is his top priority. But what is the expansion strategy for new sites? And how will easyHotel succeed in an increasingly saturated market? Most easyHotels are in London and airport locations, but Parsons says the firm is now setting its sights much wider. With Hanover Green appointed as retained agents on acquisitions, the company is actively considering key cities “from Aberdeen and right through the country as far as Plymouth”, as well as Cardiff and Belfast. Where the hotel chain might run into trouble, according to Will Duffey, executive vice-president at JLL’s hotels and hospitality group, is in southern tourist cities where suitable properties rarely come to market and conservation areas can make development a challenge. “The more tricky locations would be the likes of Cambridge, Bath or Oxford,” he says. “It’s very difficult to get into those areas.” There are also reservations about the slow growth of easyHotel, which launched 10 years ago with a South Kensington site and has failed to match the ubiquity of the airline. Although hotels seemed like a natural progression for a travel-based budget brand, progress has been relatively slow, albeit steady, for its first decade. Ten easyHotels are trading in the UK, with five in central London, two at airports and the remainder in Croydon, Glasgow and Edinburgh. There are also 10 in cities across Europe and one in Dubai. “They made a big splash, saying that they were going to be a big presence within the UK and central and eastern Europe,” says Duffey. “They had one or two sites locked down, but then went quite quiet. We don’t see them pop up often when we are selling something that their competitors are trying to secure.” Launching in 2005 was difficult, according to Gavin Brent, head of hotels and leisure at Bilfinger GVA, which meant that the group’s ambitions may have been dampened by the recession

http://www.thedrum.com/news/2015/11/11/easygroup-adds-easyhotel-make-it-rain-s-remit

that was a quick trading game and lost a few quid, didn't create a risk, more stock still available.

bigger trade than some stocks get in days and no movement? sure shows a good sign from one perspective with the investment, must see how this pans out.

good, little buy there this afternoon but it cant turn the bid from around the 68.2 mark, need a few more please and this will start to head north. gla

well he has also bought nearly 100k worth to go along with his commitment. long term buy for sure, next 18 months might wobble with momentum building but certainly once Liverpool and Manchester are running it will start to do very well.

"In the two months I have been with the Group I am pleased with its progress and direction of travel. Whilst the strategy is sound, I am currently having a hard look at how we can accelerate the growth of both the owned and franchised hotels as well as how we can improve the Group's core operational disciplines. A further update will be provided with our results in December."

thanks jolly. only risk to me is these next results which might throw all the added costs and extras in to get them out the way now. there are less listing costs as that's 2014 but still some costs of the ebit. next year the increase in costs for central functions will start to pay off, remember the web site has only worked since march 2015 so a customer base is slowly building. to counter costs I expect an aggressive statement of growth from guy in numbers in December which he has promised. on the other side owned property in uk which is refurbished will maintain a value which is specific in the kpis and an expectation that its kept. the next results might create the entry point but I have invested based on longer term and guy with counter this.

Just also signed this deal which looks at franchises in middle east until at least 2020 so I don't believe this is going anywhere quickly. Guy will want max rooms ASAP with margins of 60% the growth will drive and pay for the next hotel if it comes quick enough. This is a very long term investment for me, minimum, 15 years.

one of their London properties got valued at 19 million alone over 6 months ago so that plus cash alone hit the 40 million mark without others. I think todays value if fair, interesting what December results brings.

I read the liabilities at being no more than 11 million in the last report with the assets over therefore 32 million. they have 23 million in bank, they have property that's worth over 30 million so my assumption was the market cap being reasonable. I think the shares are being taken up but yes seems there are more in the system but this has given relative stability overtime and I think this will now come. where do you see the big liabilities?

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