RE: RNS6 Oct 2018 09:29
Worse case is over promising which has happened, they opened the wrong quarries in the wrong order based on what we now know customer demand to be. The money has all gone to capex, stock etc, we have still built a capable plant which took longer for different reasons.
This was two guys going into a industry they didn’t know well, seeing a potential and going for it.
In many other businesses on AIM certainly we would have been diluted right out of the game and they would continue even now whereas Chris is running this like his business not a public company that bleeds off shareholders.
It’s taught me not in general to go in right at the beginning, I invested in fox, sold out and came back around two years later as this pattern is very common and expected, very few go in a straight line up.
Ironically the potential is now at its highest when people have the least confidence which is always the way as investors buy on the up and sell on the down.
Trying to create the market just selling blocks didn’t work and getting Italians to do slabs and tiles was a disaster. Expect less info from now bar very big rounded up detail as the overall market is very fragmented, very traditional which fox are trying to challenge
It’s high margin, high demand, low cost product? To think there are 40 quarries in the background that might one day come on line is huge. On region that the Middle East or China I am sure will soon take enough production to just break even