Low brand presence in Germany6 Jan 2019 11:15
Around 8% organised hotel, brands in the market. This means it very much more traditional, one offs , similar to B& Bs in uk once was. The market will develop, travellers, Germans will want safe, more cost conscious options and easy hotel will fill the gap.
Potential is huge, up to 25,000 rooms franchised and owned easily. Say £6k annual gain per year. It’s going to take five years but this brand has the capability like the airline of being one of the most successful and biggest