RE: Why do people expect this to do well?6 Jul 2022 10:35
Yes there is that structural change to online.
Post covid, the company now sells considerably more than pre-pandemic. That's the meaningful comparison.
There is a life cycle for white goods, meaning they need replacing regardless and AO is the 'go to' provider with v high customer satisfaction levels.
Company is moving into selling associated goods - internet of things is a structural tailwind for years to come.
The founder is a respected and talented retailer, AO is his baby, his life's work, and he has a big stake.
Price is dirt cheap right now, so the value is there.
There's a start - I'm sure others can add.