RE: More games by the Mms and shorts22 Aug 2022 13:00
How would I describe it?
I'd say that Boohoo's share price decline has little to do with MMs and shorters and much to do with the fundamentals of the company, the industry and the current macro influences.
Not an exhaustive list, but factors like: declining growth in company earnings and sales; margin pressure, higher interest rates, looming recession, besieged consumer, competition from Shein, competition from returning to shops, risk-off sentiment in general and especially towards online consumer facing businesses... and most of all that LTHs like me were wrong-footed as to how bad things would get. Good to admit and see these things.