RE: Ad-tech7 Feb 2020 12:18
The ad-tech industry has to be capable of changing to meet the latest trends and from Blinkx to Rhythmone to Tremor we have seen proactive measures, included exiting a number of sub-scale markets, divesting from non-core and loss-making activities .
The purchase of Rhythmone, last April, marked the shift in Tremor's focus to video brand advertising, with the performance marketing element of the Company becoming minor in terms of top-line results and EBITDA.
Tremor's strategic shift to focus on video, data and CTV operations, has created a stronger platform for growth.
Tremor expects to report adjusted EBITDA for the full year ended 31 December 2019 in-line with expectations* at c. $60 million. This was achieved on revenues of c. $325 million, as a result of the actions described above. Tremor remains a highly cash generative business with a net cash position of over $75 million as at 31 December 2019. This strong cash position was delivered post the $25 million share buyback programme during 2019 and $5 million of data pre-payments for 2020. The Board will continue to evaluate how best to deploy the Company's cash reserves in order to optimise shareholder value.
*Analyst research is available on the finnCap research portal: https://researchlibrary.finncap.com/
From FinnCap: 29/01/2020
Tremor(TRMR): Corp - Reassuring trading update after a transformational year for Tremor, today’s trading update highlights FY19 numbers in line with those announced at the Unruly acquisition, and continued confidence in the outlook for 2020 and beyond. This confidence reflects management focusing Tremor’s platform on the substantial growth opportunity in Video and Connected TV (CTV) advertising, and moving the group away from lower margin activities that are outside of Tremor’s core market. We expect this focus to enable Tremor to capitalise on the substantial growth expected in Video and CTV, and we look forward to further detail on Tremor’s strategy at its FY results on 31 March and CMD on 3 April.