RE: Finncap highlights14 Nov 2019 15:20
You left yourself wide open to that Ragnarlothbrok...
Nobody has access to numbers that aren't out there.
The ad tech industry, generally speaking, has too many tools with overlapping functionality, plus these tools are often tech-rich but difficult to use by corporate clients.
The ad tech industry is consolidating and innovative features and broad trends into new areas like CTV are being copied quickly. One day company abc is the 'darling' the next it is disappointing with its 'hard numbers' and worth a lot less.
Rocket Fuel’s rock-bottom $125m sale to Sizmek, and the purchase of US business from Tremor Video by Taptica, confirms an unavoidable trend in adtech. - what has transformed advertising has generated almost no value for investors, while Facebook and Google have scooped all the value for themselves.
It is only a few years since investors were racing to invest in adtech, Rocket Fuel traded at $2bn, and Millenial Media rocketed to $2bn after IPO. Rocket Fuel has now lost 95% of its value, while Millenial was sold for $238m loss to AOL in 2015. The trend is widespread: content analytics firm Visible Measures sold for $10m after raising $70m.
Therefore ad-tech/programmatic has been a force that has destroyed so much value for so many savvy investors.
Google and Facebook have one line of meaningful revenue: advertising. And Google’s $100bn annually is growing $20bn a year. Twenty billion dollars of new ad tech revenue annually validates all the venture-capital investment made in the sector; the shame is none of it goes to companies that venture capital backed. In short, venture capitalists were right about the sector, but utterly wrong about who would win.
Survival depends on companies absorbing others like R1 and Tremor have been doing and looking for the latest trend.
With hindsight many of us were over-optimistic as ordinary investors but the show is not over yet.
We are still in the game, absorbed by a fairly healthy company, despite the negative criticism by he cannot be mentioned, about stuff such as skeletons in the cupboards and negative headwinds / industry challenges.