RE: Tipped on Master Investor tonight17 Jan 2020 15:59
Unruly were never fully tucked into News Corp, and the strategic rationale for the acquisition was never very clear, aside from just owning the asset was there a greater vision?
There was no obvious rhyme or reason why a media conglomerate would want to own Unruly, who primarily functioned as a standalone unit and continued to serve other publishers as well as their corporate owner.
Unruly offers a marketplace that connects both buyers and sellers to video inventory and will provide more opportunities now, to both the huge media conglomerate News Corp (with their stake in Tremor) and to Tremor itself.
Clearly Murdoch's News Corp believe that they have found a better home (for Unruly) and will reap rewards, and of course the same goes for Tremor.
A win-win for both Tremor and News Corp, with the latter paying some of the integration costs and getting a sweetener from Tremor, who are also guaranteeing News Corp £30 million ($39 million) in revenue over the next three years, and 6.91% of their stock as part of the deal.
All that makes lady Gaga (stt1) spit her dummy out and cough up lots of yada, yada from the drains?
There may well be some risks but the rewards could be immense.
A clever move in my opinion as News Corp are set to be in Tremor, with a stake in making the sale of Unruly successful.