Member Info for Tricky_Dicky

Facebook and Google have little in the way of debt, and the moves they have been taking to help out during the COVID-19 pandemic could boost their reputation with consumers and advertisers.
Cowen, the Wall Street firm that predicted Facebook and Google will lose $40 billion combined in ad revenue, also thinks ad spending will bounce back in 2021.
Google and Facebook are still expected to generate billions of dollars in operating income this year, $54.3 billion for Google and $33.7 billion for Facebook.
That's not too bad for an industry that is taking a big hit because of the COVID-19 pandemic.

Operating efficiencies across the newly amalgamated Group have improved a lot.
Plus Tremor have committed to buying £30m of international advertising space from News Corp over 3 years.
In exchange they get "exclusive rights to sell outstream video ads across News Corp’s titles".
Unruly's revenue for one year was £43.5m and its main client was News Corp, so that seems positive. enough.
Plus News Corp are contributing cash towards the integration costs of Unruly with Tremor.

The company buybacks, past and present. being achieved during periods of sp weakness, are not necessarily intended to boost the sp. They may instead suggest that Tremor think that the sp is undervalued and in that sense draw a line in the sand, and also regardless of 'underpinning' or otherwise.
However we don't really know to what extent the buybacks are being executed as a result of larger institutional investor influence.

rusty likes to whinge - any excuse!

Rusty - have you lost your marbles?

British Prime Minister Boris Johnson has been moved to intensive care after being hospitalized since Sunday with coronavirus.
Boris is in his mid-50's and previously was in good health but may soon be put on a ventilator if his condition worsens.
Foreign Secretary Dominic Raab is to stand in for him if necessary.

stt1 your tiresome arguments are predicated on false beliefs.
Tremor have not had to raise massive loans, like the other companies you try to relate them to, and you don't even know what remnant credit facilities they have access to, should they need it, from the days of R1. If there is indeed any debt arising they can manage it, but that is pure speculation to assume they are borrowing money.
Also they operate across the entire range from SSP to DSP.
So, nice try but you got it wrong AGAIN and AS EXPECTED!

The Company traded strongly in 2019, generating an 18% increase in revenues to $325.8 million (2018: $276.9 million), and a 36% increase in adjusted EBITDA to $60.4 million (2018: $44.1 million). This is impressive growth.
Tremor also remains highly cash-generative, with a net cash position at 31 December 2019 of over $76.9 million. Plus all the shares already held in treasury and another buyback rolling out.
Little wonder Tremor's Judas has now taken a punt!

It is good to see the much-criticized Blinky/R1 being given huge credit by Tremor:

"Revenues of $325.8 million, up 18% (2018: $276.9 million), underpinned by the acquisition and integration of RhythmOne plc."

"Clearly the RhythmOne merger has been central in delivering this change and the success of our strategy is reflected in the performance of our video brand advertising division, which generated $248.6 million of high-margin revenues in 2019. "

" Completed integration of RhythmOne, delivering $40 million of cost savings (annualized) thanks to operational synergies ( payroll, data centers, rent and R&D tools)"

All this before benefits from 'Unruly' kick in!

With 'transparency' becoming ever important, some companies have decided they will not buy ads from the world’s largest online ad marketplace, known in the industry as 'Google Ad Exchange', for a key campaign. They wanted granular log-level data about the programmatic bids they won and lost over a certain period last year but Google said no. Instead, the advertiser spent its media dollars with six other ad exchanges that were willing to share some of that data, as well as offer certain discounts.
On September 4th 2019, Google was fined $170 million by the Federal Trade Commission (FTC) for “knowingly and illegally” gathering children's personal information and using it to target ads to them. The FTC stated that YouTube, owned by Google, tracked minors’ information without parental consent.
The adtech market has long been referred to as a duopoly, on account of the proportion of digital ad spending that gets sucked up by just two people-profiling giants: Google and Facebook.
Facebook isn’t providing access to internal data that could be used to quantify whether its targeted ads are really worth all the extra cost and risk. While the company’s habit of buying masses of additional data on users, via brokers and other third party sources, makes it look like it is operating behind closed curtains.

Digital ad spending in China is expected to grow by 13.0% in 2020 vs. a previous estimate of 15.2%., despite the slowing of the Chinese economy which was already known about for over 12 months.
CV-19 outfall has affected advertising in key sectors like travel, tourism and luxury , and sporting and live events which are now cancelled. Some ad budgets will be diverted into other areas and some will not.
Advertisers are reluctant to spend what could be lost dollars if supply chain shocks prevent them from getting their products to market, i.e. if B2B issues prevent B2C consumption.
A B2B sells mostly to business a B2C sells mostly to consumers. McDonalds is a B2C but the places they buy goods form to sell to you are B2B companies.

Does anyone have time for opportunists trying to gain benefit from the current situation?
I certainly don't and believe those who do must be measured for what they are.

stt1is a rotten low form of life, writ large.
What a despicable creature, trying to take advantage by repeatedly quoting revenues out of context. oblivious to our current concerns.
Tremor can go on hold like everything else, our health is all that matters, wealth comes second.

What a rotten individual stt1 is always shown to be, pumping and dumping various stocks, jumping around with arguments that suit an agenda, regardless of accuracy, hoping to deceive and influence the unwary. Clearly working for an organised gang who are hoping to make money in the process.
The fact that stt1 (and gang-masters) now hope to benefit from the current health scare, by promoting a company supplying goods to the NHS in these difficult times, shows how unethical and questionable stt1 really is.
A shameless person who will stop at nothing in order to profit from misery.

to stt1:

Down you go
to the bottom of the pond..
and get back under your stone.

We should get a company update soon on progress and likely ongoing C0ViID-19 impact.
As the virus remains an 'unknown' on many levels, we have uncertainty ahead.

Yes! An OCD writ large.

Aside from the goon, and its issues I have to report that indeed many companies in the ad-tech sector are running on loans of quite huge amounts, TTD and MediaMath, to name but a few, i.e. they are running on borrowed money, meaning they are rather vulnerable right now.
Tremor International have already emerged as an active buyer that has largely focused on attempting to merge and restructure struggling companies, including Taptica (the company’s former corporate name) and RhythmOne.
Tremor have recently picked up a series of distressed ad tech assets for a fraction of those companies’ prior valuations.
In January Tremor acquired Unruly Media for about £15 million ($19 million) from News Corp — a fraction of the £58 million (then about $90 million) in cash upfront that News Corp paid for Unruly in 2015.
The move was part opportunistic — by making a land-grab for a non-core News Corp asset at a relatively low upfront price — but also part of a wider strategy to sharpen its focus on the video market. On the “strategic” front, there is interest from buyers for connected-TV ad specialists and ad tech companies in the areas of data and identity, especially those working on a solution for what comes after the third-party cookie.
With large cash reserves and a clean balance sheet, Tremor are well-placed to pick and choose bargains now.

same old guff from STD, the disease spread across may boards, or is it a novel form of virus?

rusty,
Bereavement is a complex issue for those of us who care and feel deeply...
Some can compartmentalize issues and deal with them separately or at a later time, some become emotional randomly as grief hits from many angles.
Best for those affected to talk to people who care, be with friends, and not deliberately turn onto things that upset you as this makes matters worse, in a repeat cycle.
Easier said than done at times.
Time alone will heal, or so I am told.

20% increase here today is more than welcome.
TLY is looking very wobbly financially - they have more debt than cash.
Read the balance sheet...