RE: Whats the future?14 May 2020 20:18
The route chosen by Sizmek, in Filing Chapter 11 bankruptcy, allows them to create a plan to keep their business afloat, while paying all the creditors over a set period.
Amazon bought certain parts of Sizmek (May 2910) which was selling off its assets amid bankruptcy proceedings, which helps Sizmek to repay money owed.
The buck stops with the company in distress, regardless of snowballing issues down a chain as cash-flow is the vital responsibility of each and every company that takes on unsecured risks, and it is surely part of all prudent management decisions not to bite off more than they can chew, especially in the ad-tech industry with well-known late-payment issues.
Not sure why the notorious doom-monger is always repeating journalistic sensation-seeking stories and attempting to confuse the issues by tarring every ad-tech business with the same brush.