RE: New Perion Blog23 Jun 2022 18:23
doggy,
There is a now trend to concentrate on using first party data instead of cookies.
Google state:
'Our latest tests of FLoC show one way to effectively take third-party cookies out of the advertising equation and instead hide individuals within large crowds of people with common interests.
Once third-party cookies are phased out, we will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our products'.
Perion intend to use 'Sort' to gather information that has been directly obtained from the audience through their activities, behaviors, and interests on the website, i.e. first-party data.
As for 'Blockchain' I have not quite grasped the mechanism of this relatively new type of database.