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I don't think Tremor would want to own a TV manufacturer outright but instead to have a relationship with a TV data provider.
LG needed Alphonso's technology.
Samsung, Roku and Vizio already have fairly mature smart TV data businesses, LG is following suit.
Perhaps the loss of Alphonso was the reason that, In October this year, Tremor signed a deal to exclusively leverage ACR (automated content recognition) data from VIDAA TV operating system, running on most Hisense TVs and some others, including Toshiba’s, totaling 20 million smart TVs.
That means ad buyers can utilize the data through Unruly’s SSP whilst publishers can offer it through their use of the Tremor Video DSP (demand-side platform).
In October, Tremor also acquired Spearad, a CTV video ad server for broadcasters, intending to integrate it with Unruly’s SSP.
Together at least 20 million smart TV's will be soon within reach, about the same number that LG are hoping to reach in the United States.
Alphonso will be run as an independent subsidiary of LG, which means that it’ll still be able to service its existing OEM hardware and MVPD partners, which include Sharp, Hisense, Toshiba, Skyworth, Sling Media, TiVo and Seiki.
LG will roll its own streaming TV ad sales and measurement offering to its global device footprint starting with several million smart TVs in the United States.
I have sais that CTV is not just an advertising platform in itself,
the data collected also informs advertising on linear TV.
The TV manufacturers hold the key with ACR (automated content recognition) devices that hold valuable data and are seen to be walled gardens in themselves.
Part of the reason that Alphonso/LG was considered a sad loss to Tremor.
Companies like LG realize the information is valuable to media owners who are selling advertising, and to marketers that pay for commercial time.
Had the country of Israel been in existence during WW2 it’s within the realm of possibility that the German government would have been happy to let Israel solve the “Jewish problem” through mass deportation.
'Also, we all know the Jews and Germans get along famously...or more accurately, infamously.'
Many German Jews (fleeing Nazi persecution) emigrated to America, Kissinger being one of them, serving under R. Nixon and G. Ford.
Israeli's are different kettle of fish.
Tremor made a recent $14.7 m strategic acquisition of 'Spearad', a global CTV Video ad server and media management platform, Spearad are experts in addressable TV and will be integrated into Tremor's Unruly SSP,
This will enable CTV header bidding, channel inventory, and ad pod management.
None of the companies worth looking at are pooches waiting to be screwed.
I don't believe so, I think they want to retain their independence.
The creature has vanished.
Do Tremor need to spend more to grow more?
Or is it mainly about acquisitions?
It is not a company with ageing infrastructure, like gas or broadband cabling.
I never said 40 % growth in the coming years is not possible because that doesn't happen in nature.
I queried massive growth CAGR figures as per some wild speculations.
As for the comparisons with growth and natural selection I don't see any harms in that.
Goodwill to all at this time of year.
clearly it's not about huge growth for all in the same marketplace.
What confers a competitive advantage on Tremor for the CTV/digital video ad market if everyone else is doing it?
Do they have one of the largest cash-piles, which acts as an advantage and can they find a bolt-on competitive advantage?
Unruly was a brilliant addition but we want more, much more.
Exponential growth can never continue indefinitely.
In the world of biology, death rates and the supply of 'food' limit the process and the only organisms to survive will be those whose genes confer a competitive advantage, via evolution. - The survival of the fittest.
To model the reality of limited resources, population ecologists developed the logistic growth model.
The exponential growth rate eventually becomes the logistic one.
In the world of adtech, only those companies with a competitive advantage will succeed eventually.
But here we have a field where companies are already competing in an environment yet digital video ad market exponential growth rates are being postulated as the latest huge growth-rate opportunity.
The logarithm is the mathematical inverse of the exponential, so while exponential growth starts slowly and then speeds up faster and faster, logarithm growth starts fast and then gets slower and slower.
There are many examples of logarithmic growth in daily life@
Fitness and Strength Training - The “beginner gains” come quickly at first, but then it becomes more difficult to get stronger each week.
This would appear similar to the exponential turning into the logistic curve.
What does exponential growth look like on a logarithmic graph?
A straight line.
Logarithms are just a mathematical tool.
The main thing to bear in mind is that CAGR is exponential.
Showing much greater increase with the passage of time.
In animal populations exponential growth may occur in environments where there are few individuals and plentiful resources, (one pair of rats soon becomes 4, then 8, then 16, 32, 64 and so on.
But when the number of individuals becomes large enough, resources will be depleted, slowing the growth rate.
So, external factors eventually act to suppress the growth, resulting In 'logistic' growth:
Logistic growth rate examples could be where a population's per capita growth rate gets smaller and smaller as population size approaches a maximum imposed by limited resources in the environment.
Who mentioned logarithmic growth rates?
The logarithm is the mathematical inverse of the exponential, so while exponential growth starts slowly and then speeds up faster and faster, logarithm growth starts fast and then gets slower and slower. ...
A more sober view of the digital video ad market growth, and its key drivers, over the next few years:
I take it that numerical growth from 23.5 to 261.7 billion is based on a formula of a 41% compound annual growth rate.
Nothing can be guaranteed to grow thuswise but interesting perhaps,
The joy of being older is that you can have strong opinions about things you don't understand.
I am under the illusion that many Americans are infantile, wear baseball caps and scoff hot dogs while watching Superhero movies.
Problems are solved with violence and as long as the good guy wins a little collateral damage is perfectly acceptable.
These views are my uncensored and totally clueless privilege, won of old age.
Many ad techs need more cash, Tremor are in a good place.
Long-term investors here are certainly used to volatility.
On a more technical note I learned that CTV is not just an advertising platform in itself,
the data collected also informs advertising on linear TV, which will still be around for a long time to come.
Tremor do not have to engage with people they see as flaunting their company values.
Bongino and his Cumulus Media boss are free to retaliate.
Trump was free to deny covid, however his reluctance to treat it seriously may have cost lives.
Bongino rebelled against his company's mandate on vaccination.
Maybe he was another populist that walked through the valley of death fearing no evil.
Maybe it's dumb to lead people into potential danger, in the name of freedom of speech.
Bongino sounds like a bit of a drama-queen.
A loose mouth.
He threatened to resign from Cumulus Media, his employer/distributor, after disagreeing with their covid mandate.
It appears he has been fully vaccinated because he is battling Hodgkin’s lymphoma but argues against Cumulus media's ruling.