Member Info for Toyin

oleric, I for one would never abuse or belittle anyone who had an alternative view, as long as it based on facts and rational though, not things like "its a flop" comments. You say belgrano has seen the light, good for him, I haven't and have continued to buy. But the point is whatever belgrano, myself or anybody else does, is completely irrelevant, you follow your own path. Regarding luck, I suppose there is an element of luck in all parts of life, regarding the rns I'm sure if there is something worthwhile to say they will issue one. Directors buying, who knows maybe it's a closed period.

The fact is, luck, director purchase, rns, they are outside my control, so I dont waste my time thinking about them. Investors would do well to remember what Buffett said years ago:

“Unless you can watch your stock holding decline by 50% or more without becoming panic-stricken, you should not be in the stock market.”

belgrano, the markets are horrific and investors are loosing their heads, thats whats going on.

You won’t post because you are wrong.

From the 17th Feb rns:

"Whilst AxisBiotix-Ps(TM) has been dominating management's time since the October launch, we are also pleased that the other strand of the business, the SkinBiotix(R) active ingredient project with Sederma, is on track. We hope to be able to inform shareholders in due course on the response from Sederma's VIP clients in the skincare market."

Now if you can find anything more recent that contradicts that statement, I’m all ears.

beinthelead, TW is on his Woodlarks charity walk this morning so you are wrong on that count.

You are also wrong on your Croda comment and Mad is 100% correct, he speaks facts and you say he is emotionally attached, you couldn’t make this **** up!

Ody, I’m to tired to go through everything because it’s just on loop, so I will just summaries.

No the launch didn’t go to plan, the uptake in both the UK & US was slower than expected, is the company happy about it, no, the CEO has openly said this in the rns and his interview with Elric. I choose to look forward others choose to look back, I’m not saying there is a right or a wrong.

We each look at the facts and make a call, it’s as simple as that. You see it as a failure, I see it as temporary setback. So we are where we are, we will have a material miss and the launch didn’t go to plan, I agree. So why am I still invested.

1. Sales are increasing every day
2. We retain 70% of new customers (which concurs with the study)
3. The ceo said regarding the forecast, “it is a when not an if.”
4. We have other products to launch, one imminent.
5. We have 5 pillars with multiple opportunities.

As the saying goes, you can't make an omelette without breaking a few eggs.

Kilgeever, apologies if I have offended you. I have met Fred ;-) once, very nice chap. I also apologies for using his name six times, I didn't know there was a rule also it was a decent sized post, you should try it sometime. I am not supporting the CEO (see what I did there) I am defending my investment from stupid comments that have no factual foundation and will continue to do so while utter drivel is being spewed.

Now down to business. You say management is weak and inept, you say he is influenced by the bulletin boards. Have you any facts to back up these comments? As you obviously read my post in great detail you will have seen I used facts, over to you.

FFS Kilgeever, his name is Stuart, what do you want us to call him, Fred?

Yes, and I believe he is correct.

rebarm, we do know everything else is running to schedule Stuart reaffirmed this 10 days ago, plus if it wasn't he would have to rns it, there is your evidence.

You say AxisBiotix is a dismal flop, how do you know this? Just because Stuart will miss the £1.2m doesnt mean it's a flop, disappointing yes, flop no. Stuart has said sales are growing daily and retention rates are cica 70%.

You say AxisBiotix is being parked, why do you say that, do you have evidence or is it just your opinion? As far as I am aware Stuart has been employing additional help to push AxisBiotix as much as possible.

I do trust Stuart, did he drop the ball, absolutely. But at least he got to a position to drop it. He oversaw getting a product formulated, app developed, study performed, results published, web site, soft launch, hard launch, influencer program, and anything else I may have missed, most of which was done during a pandemic! Whilst also overseeing Croda, oral, and other potential opportunities we dont know about.

The £1.2m miss is the only mistake he has made and we dont know how big that miss will be. Investors go on about marketing this and marketing that, he is balancing the books, he is being prudent, this has been known for months, if you didn’t like the strategy you could have got out.

Everything I have said is fact not some stupid low resolution thinking like, "its a dismal flop.” Some of these comments are pathetic, I appreciate we aren't where we want to be but there are other factors to be considered, the OPTI sale which started the rot, the fact SOH may be back selling more after the lock-in period ends, the overall market. To blame it all on Stuart and say he hasn’t delivered is quite frankly ridiculous.

I'm as upset/angry as the next man, but i'm not going to play the blame game, there is no point. If you or any other investor doesn't trust Stuart the solution is simple.

Centamin,
1. Why are Stuart's marketing plans naive?
2. What are the results he is banking on?
3. How do you know the sales and marketing plan isn't working?

anon, how far off are they, or more to the point how long will it be until we do hit that number?
If you cant trust the company, why stay invested, you say to get your money back, so you think it will go back up, but it's a crap company, so why will it go back up?
You can blame others all you want, it wont help. Again, you say MASSIVELY, what does that mean?

I am not cheerleading, I am giving my view, thats all. I agree mistakes have been made, its part of life, it happens, so it takes a bit longer, so what. Am I happy about it, no, but the story hasn't changed, it's one product in one pillar.

Croda, what do you want, Stuart has said we anticipate royalty revenues from the SkinBiotix agreement to commence in 2022. Its still 2022 and everything is on track, if it wasn't he would have to rns that.

Ody, the commercial plan is on course, it's the sales that will materially miss, at the moment, but it's just a timing issue, not an if but a when. Have mistakes or misjudgments happened, yes, are they being rectified, yes. This is our first attempt at a b2c, it's a learning curve, surely you can see that. Regarding your strategy, I will say the same to you as I did anon, buy the book "The Art Of Execution" because you are both making the biggest mistake an investor can make. Obviously anon hasn't bought the book, still doesn't have a plan, and is still complaining about the situation and blaming others.

Ody, if you dont believe in the company, its science, its strategy or the CEO, there is only one thing you can do, sell. Elric spoke to Stuart 10 days ago, so no, he hasn't gone quiet. Stuart says everything is fine, I believe him 100%.

A brief exchange with Stuart Ashman, CEO, has said this campaign results from the marketing strategy designed to support the influence campaigns and prudent use of revenues. Moreover, the company remains on track with its commercial strategy and sees no reason for the share price decline other than broader market turmoil which is not SkinBioTherapeutic specific.

Farris, from rns 29/3

As of today, the Group has 10 influencers engaged on the programme. The influencers 'tell the story' of receiving the product, beginning to take it and the effects it has on their psoriatic symptoms. Management continues to engage with the influencers and introduce others as consumer engagement increases. At its heart, this campaign is about educating a community about the potential of probiotics in managing and supporting their psoriatic condition, and specifically raising awareness of AxisBiotix-Ps and the AxisBiotix brand.

Austin, if you scroll across the pictures at the top you will see her picture, look to the right hand side and written vertically you can see it says “Georgia Harris axis bright study participant.” Hope this helps.

https://smallcompanychampion.substack.com/p/open-orphan-plc-b26?utm_source=email&s=r

Austin, yes I have. I didn't do anything apart from notify the company and I suggest you do the same, not good from Fedex. I have to say, I dont rate them at all.

No problem Clio. You are always better looking at the price paid rather than if it was logged as a buy or a sell.

Clio, they show as sell's because the transaction was closer to the bid than the offer. E.g if you have a price of, bid 25, offer 26.5 and you buy @ 25.5, it will show as a sell because the transaction is closer to the 25 than the 26.5.

https://youtu.be/sdNlPJEVzPY