RE: Short Positions11 Dec 2023 11:23
In my view, the question is, has the ad market bottomed yet..the first sector out of a dip is the ad market, I think this will only start going up once rate cuts start but everyone says that will happen next year..the risk of being short here is if S4 actually maintain guidance in Q4...if they do all indicators point to a turning tide..if they don't then the shorters get their payday