RE: Swab testing20 Jun 2020 23:32
Yeah, I'm sure it would put some people off.
I think we discussed this a few weeks back, though we didn't have a price on the tests back then. At the time I said that it might well put me off for a weekend break, but not for a week's holiday. I think the same probably goes for a family of five -- yeah, it's a lot of money, but compared to the cost of taking a family of five to the US for a week (airfare, food, hotel, ground transport, Disneyworld or whatever it is you do while there, etc, etc), it's not really that much.
And not likely to impact business travel at all.
But definitely could make people think twice about a weekend break or something. Mostly, that's not trans-Atlantic flights, though. Most people crossing the pond do so for business or for breaks of at least a week, and I don't see this being a significant deterrent to those.