Member Info for Superjim

My average is about 29.40 having bought my initial shares following the Unreal engine partnership and then averaged down since then. So I'm sitting on a big paper loss of around 45%.

However grim it is to look at for the time being I still believe that the team will deliver. We are seeing ads from huge companies being featured in FM20, companies with big marketing budgets who will currently be seeing the benefits of in game marketing and will be keen to do more (see lumen research). For me EA sports is the holy grail for Bidstack and we are putting the right people in place to make that connection. If we get there then my paper loss will be nothing but a bad memory.

Good news that JD said a news rich Q4 rather than a news rich October then isn't it.

Get a grip

Have to agree with Aaronq27 here in relation to the Codemasters RNS. The trackside advertising they mention relates to codemasters getting advertised on billboards on real life F1 grand prix.

" Codemasters will also work more closely with F1 to explore additional revenue opportunities."

The above however hints to me that programmatic advertising could be used in the games. I really don't see why not, perfect fit and Bidstack and Codemasters have a great relationship already and have proved that it works in GRID. It makes money for all parties involved so in my mind is a no brainer. Perhaps one of those pieces of news that JD couldn't announce yet?

Yes Eldgey, Bidstack is involved in both football manager and soccer manager. Extract from year end accounts below:

Bidstack hit a key milestone in late 2018 when it commenced serving advertisements into Football Manager
2019 as well as Football Manager 2018. More recently Bidstack has also commenced serving advertisements
into Soccer Manager 2019, a free online soccer management game

Great appointment to the advisory board. I imagine he would retain some excellent contacts at EA...

We're not even a third into Q4 and people are moaning we've had no news. If we get to January and it's still the case then fair enough but give the guys a chance before calling them out on not delivering.

I'm expecting a some news around the 19th of November with the launch of Google Stadia and football manager 2020.

Would only have been £20k to exercise the options at 6p a share so for me it's a fairly meaningless RNS.

Who knows AP90 could have been that they needed money at a certain time for divorce proceedings, medical treatments or maybe they are moving house and required the capital. There are a whole plethora of reasons why people need money at certain times. They've said it's personal and I've got no reason not to believe that is the case as Hopeadbound said if it's due to their knowledge of the company then they would both be in trouble.

Link for those who want to read more about the lock-in agreements

https://bidstackgroup.com/wp-content/uploads/2018/09/admission-document-310818.pdf

The Wednesday, reading the below from the takeover admission document it looks as though both could have sold more than they did if they wanted to as long as it was through an orderly market basis through Bidstacks broker.

"12. LOCK-INS AND ORDERLY MARKET ARRANGEMENTS
Pursuant to Rule 7 of the AIM Rules, the Existing Directors, Proposed Directors and Simon Mitchell
(who will, in aggregate own 61,008,759 Ordinary Shares, being 30.7 per cent. of the Enlarged
Ordinary Share Capital) have undertaken to the Company and SPARK Advisory Partners that they
will not dispose of any interest they hold in New Ordinary Shares for a period of 12 months
following Admission and, for a further period of 12 months thereafter, they will only dispose of an
interest in Ordinary Shares on an orderly market basis through the Company’s then broker."

Mr Petruzzelli has been granted options over 4,799,500 Ordinary Shares at an exercise price of £0.014 per Ordinary Share, over 7,500,000 Ordinary Shares at an exercise price of £0.06 per Ordinary Share and over 10,000,000 Ordinary Shares at an exercise price of £0.20 per Ordinary Share.

From the original RTO RNS

Included options in my calcs hence the difference. Either way I think we can all agree that lots of people making a mountain out of a molehill

Roughly 3%

Oh and for those wondering Fran Petruzzelli was on £40k base salary with a £50k bonus.

Completely agree that it's as you were.

For those interested, as per 2018 full year accounts, James Draper had a base salary of £65k and a £50k bonus. £65k base for a CEO of anything is very very low so if he required some cash for personal reasons, whatever they be even if it's to pay off the mortgage I say good luck to him. He's sold tiny percentage of his overall holding. Panic and chaos reigned this morning, hopefully we are now back to rational thinking time.

Onwards and upwards.

Thanks Girdz, I'd missed that comment from JD with respect to Abzu raise. Interesting and certainly gives Bids an advantage.

Enjoying the conversations to do with the industry and potential competitors and to be honest anything that improves my knowledge of the company. Apologies for anything that was wrong in my post earlier seems I need to do a bit more research myself!

Excited about potential news to come, fingers crossed for a red dot in the morning.

Thanks Mniy, I don't claim to be an expert in gaming advertising so I expect there are a few inaccuracies. I guess the general message I'm trying to get across is that we are not going to be the only company attempting to do native in game advertising. Just trying to provide a more balanced view and to offer to answer Spero's question from earlier. I have seen that Anzu have raised $6.5m in August so obviously have to be taken as competitor. I do admit though that I don't know much more about them and how far along they are in terms of their business.

As I stated earlier I believe that bidstack will be very successful hence why I'm invested here just wanted to provide a more balanced view that there are others. On a very positive note though if you google "in game advertising sdks" then Bidstacks website comes up top :D

Would be interested to hear more of your knowledge on the area Mniy when you have more time to write a post.

Yes, apologies you are correct Wilson.

Sorry Mars1, Unity does have their own SDK called unity ads which as far as I know isn't to do with Bidstack. Bidstack have their own SDK which runs on the Unity engine.

As far as other competitors go I believe it is a bit naive to think that Bidstack are the only ones doing in game advertising or that it is an original idea. It started taking off a little bit around 2008 but the timing wasn't really right as the industry was nowhere near the size it is now. Search for Massive Incorporated and you'll see they were trying it back then and were bought out by Microsoft for around $400m but then shut down internally as it wasn't working out.

Also search for Rapidfire as another failed attempt at in game ads.

As for competitors now we have Anzu.io who are American and attempting to do the same thing. Also there are lots of companies offering advertising SDKs for mobile games.

I don't think you can expect to have no competitors when the potential market is so huge!

I think what separates Bidstack is that the company is run by gamers who understand the way to implement ads so that they are not invasive. Also I personally believe it's the right time with eSports growing so much and gaming in general as big as it is. Hopefully everything will come together here and I fully believe the company will be a huge success but of course there are others trying to do the same thing, the market is plenty big enough for more than one company.

The main risk that I see is that game developers produce their own in house SDKs and develop links with advertising agencies but hopefully bidstack are ahead of the game and if they can show that their solution works well and provides everything needed then why would they go to the effort and expense or alternatively why not just take a shortcut and buy bidstack.

Interesting!

A lot of mention in there about third party ad SDKs...