RE: Ad tech bubble8 Mar 2021 20:37
Pubmatic down -8%
Magnite down AGAIN -5%
Peri down -9%
1) Investigations into ad tech model should increase this year. These were postponed due to covid. RTB is centre to ad tech model and IAB's model is being questioned.
Data privacy legislations in 2020 and trends to watch out for in 2021
"Year 2020 saw a number of significant developments around data privacy legislations around the world. The pandemic-induced “new normal” has brought up new concerns around data privacy, making the case stronger for stringent data privacy laws in 2021."
https://www.geospatialworld.net/blogs/data-privacy-legislations-in-2020-and-trends-to-watch-out-for-in-2021/
2) investigations into Ad tech fraud
Look what the ex-Chief Operating Officer of rthm(now merged with trmr) wrote a couple of years ago. This was soon after rthm/yume takeover. 4 months later rthm merged with tap to form trmr.
Dan Slivjanovski, ex COO/CMO of rthm talks about fraud and transparency within the ad tech ecosystem...
"Trust in an Ad-Supported Internet is Eroding.
Fake news, digital ad fraud, and data privacy are pressing issues threatening the trust and confidence in an ad-supported internet. While advertisers continue to demand transparency of their partners downstream, even going so far as to hold budgets hostage, consumers who have enjoyed positive, emotional connections with their brands online‚¬are at risk of turning off due to privacy concerns. Stakeholders will expect even greater clarity and accountability in the quality of the online platforms and content that they invest behind"
Fraud Follows the Money
"Third-party verification has successfully reduced desktop digital ad fraud to low single digits.
Now, with mobile apps commanding more than 50% of a consumer's time online, advertiser demand for quality mobile inventory has swelled. In return, we've seen an 800% increase of in-app ad fraud. Expect that in-app ad fraud will continue to accelerate as fraud follows the money. Also, expect emerging premium, high-growth media types such as connected TV (CTV) to draw the attention of fraudsters‚ in line with sharp increases in budget allocation."
http://www.adotas.com/2019/01/2019-ad-predictions-cmo-doubleverify/
3) court cases affecting ad tech companies
Any major NEGATIVE newsflow and the ad tech bubble bursting.