RE: ITV's match coverage attracted more TV viewers than ...19 Dec 2022 21:25
Agreed, this is a very good entry price and time for those wanting exposure here. Interest in ITVX has been excellent and it's a decent and sticky app that's now on a lot of phones. If advertisers make full use of AdLabs AI as Boots and Sainsburys have led the way, then it does look good. If content and studios can ramp up exclusivity and novelty I seriously believe that McCall has played the trump card at the right time. Solid.