Member Info for Sisyphus

Momentum is building for ITVX as first adverts appear before I'm a Celeb...lots of triggers in motion with FIFA World Cup starting Sunday and ITVX launch Dec 8th.....plus the constant media presence of IAC comments....Solid.

Looks like the short squeeze on Citadel is tightening...this is costing them a fortune and they must be seriously hoovering up excess stock. Solid

Graph indicates push north. All MA's are trending upwards with multiple 'golden crosses' now being made. Citadel closing would complete gap jump up.

Short-squeeze in motion. Blackrock has bought shares and closed out and Citadel must certainly be urgently reviewing it's increased exposure as the price jumps up. I sincerely doubt wether they assessed the value of AdLabs to ITV as it uses SOTA artificial intelligence to screen media content and tailor it to advertisers. Boots and Sainsburys have jumped on board already, others should follow quickly as it proves highly effectibe in focussing restrained budgets. Solid.

The share-price gap jump and proliferation of news items on both programmes, tech innovation and viewing/advertising triggers seems to be creating an inevitable short-squeeze. Citadel must be having a very difficult weekend as it assesses the escalating cost of buying back it's shorts.

When Radio 4 and many other terrestrial and streamed news services, plus printed media are focussing on I'm a Celeb and, in particular, Matt Hankock, ITV is in a win-win position with advertisers. Everyone and his mate has a comment on this which is gold for the broadcaster. I expect Q4 figures to comfortably exceed current market expectations given the outlook which sets a great foundation for ITVX as next year's budgets are allocated. Solid.

The market will assimilate the news and funds will then begin to position themselves. I expect that the prospects here will attract far more buyers than sellers and the price will continue it's climb towards fair value well north of £1. ITV is in the enviable position of being tantalizingly close to re-entering the FTSE 100 should this trajectory be maintained. There are numerous short-term triggers for the price to respond positively. Solid and 75p should soon be breached giving clear sky ahead.

This is just a normal temporary pull back after a strong rise from the bottom. Profit takers are being pursuaded to sell whilst the short-sellers, having seen positive horizons, will be carefully hoovering them up. Netflix and Equity groups will certainly be doing the acquisition arithmetic whilst Citadel must realise how exposed their short position has become. Any positive spin on a possible studios sale would send this vertical.... and they know it. With 3rd quarter results good and Q4 looking increasingly promising I suspect the next news will be a reduction in their short position which will kick in a steep rise and work against them. Solid company, positive outlook with management focussed on shareholder value increase.

Excellent progress update. Studios doing very well and options under consideration. Firm hand on the tiller with resolute objectives. Matt Hankock focussing advertisers towards IAC plus Football WC in under 2 weeks and ITVX launch on Dec 8th. Q4 is looking to be a good quarter on all fronts as Christmas advertisers take positions..Solid.

This will resume it's upward trajectory in short order as the professionals assess and buy from 9 onwards. At the moment it's low volume profit takers. The bigger picture is obvious and ITV should be heading back into FTSE100 MCap territory in short order. I expect Citadel will be quietly closing their shorts as short term holders release stock.

On course and managing any potential headwinds. Solid update with lots of news and upside in the mix to come.

Matt Hankock will begin his stint on I’m a Celebrity… Get Me Out of Here! later on Tuesday, it has been confirmed.

The former health secretary, 44, is expected to join the original contestants in camp after spending a period of time in isolation.

It is understood his entrance will be teased by co-hosts Ant McPartlin and Declan Donnelly during Tuesday night’s show.

Matt Han**** wii be entering I'm A Celebrity jungle later today after a period of isolation.

Netflix and others will be watching with envious, possibly predatory, eyes as ITV ratings jump.

As short term and medium term moving averages jump up through the longs showing a major reversal from lows is underway. Combine that with the media wide success of I'm a Celeb even before Hankock appears and the launch of ITVX as Twitter haemmorhages advertisers to other platforms and the future looks good.

Plus the chart is looking good as the short term MA's climb up through the longer ones.

Even without Matt Hankock it's storming forward and really pulling in viewers.....advertisers will be queuing up and Netflix eyeing it up closely. Interesting - lots of mileage to come as ITVX launches and World Cup ramps up.

And there's another c 2m Uncrossing buy....
Methinks shorters are getting twitchy bums....

You must be the only individual today that's asked that.......I'm a Celeb.....every conversation I've overheard today has centred on it. Any chat is great news as it focusses advertisers on which media channel is most cost effective. Given that Twitter has seen the exit of huge budget companies like Carlsberg, Volkswagon and Cadbury some of that money will be retargetted and ITV looks to gain quite a chunk even before Hankock appears.

Shorters closing out after huge interest in IAC??