RE: Trading Update20 Aug 2023 18:17
I think most prospective buyers of any vehicle will want more information than is currently available before deciding which make and model to buy. Then they will want an extensive test drive to see how it all works.
That can take a long time, if you look only at the drivers seat. Lumbar support, forward and backward adjustment, up and down, tilt back. Headrest adjustment, massage settings, heated seats and any monthly subscriptions payable for any of those options.
Then the part which most buyuers will likely have less of an understanding of. The seat vibration alarm system. If that has a monthly subscription as well, personally, I would have had enough and ask if there are any good used models available with less possible failure points and greater ease of operation.
That is for one seat. That is my opinion, we will see what happens when the motoring press do their real-world testing.