RE: today's trading update31 May 2020 13:19
fag packet calculations, i get a 2020 PBT of c£1.2m.
In 2019 £1.4m profit was actually a £400k loss in H1 and £1.8m profit in H2. The h2 rev was c£9m so net profit margin was c20%.
If 2020 is also £12.9m rev that would be £7.8m in H2 as H1 is already known at £5.1m.
Using the 20% H2 net profit margin that's £1.56m. Loss ofr H1 was £347k, so total profit - £1.21m.
Now we were told rev would be at least 2019 so hopefully a bit higher, and maybe profit margin will be higher as DTC profit % should be higher than retail and marketing costs maybe less as marketing support for Boots and SD should have been reduced, however, best to be reasonably conservative.
A pretty decent performance in the circumstances IMHO