Colin B - Smarteye V SEE14 May 2026 14:12
On Monday May 18, Smart Eye will report results for 1Q26 (Jan-Apr). The company needs to start to report quarterly cars on road numbers, and to state historical quarterly delivery totals going back to the start of 2022. It cannot self-declare market leadership but then hide behind a wall of data obfuscation. CEO Martin Krantz cites commercial sensitivity of delivery volumes and average license prices as the reason not to reveal details. The issue is obviously that the numbers are not flattering to the Smart Eye PR messages of market leadership.
Seeing Machines has published quarterly delivery volumes going back to the period Jul-Sep 2022, when the quarterly total was 183,517 and the cumulative total was 559,302. At that time it was being absolutely thrashed by Smart Eye, which had just reported over 1M cars on road and was racing into pole position as the BMW Gen. 1 #DMS ramped into production. But the record shows Seeing Machines was first to 2M, 3M, 4M, 5M, and now 6M. For 1Q26 Seeing Machines reported 1,284,557 units, and total cars on road of 6,103,288. With a following wind it might reach 8M this quarter (see Aug KPIs) in the run up to the #GSR deadline for advanced distraction #ADDW.
urther transparency is revealed in a video on YouTube, in which CEO Paul McGlone guides the average license price per vehicle to within the range US$8.5 - US$9.5. There's lots of nuance, but that is good enough guidance and the CEO is accountable for saying it publicly. Call it US$9: ASP and volume gives real-time license revenue guidance for financial analysis.
In comparison the Smart Eye reporting is a wall of fog, which buries automotive license revenues in with NRE and aftermarket AIS to create an impenetrable smokescreen. Smart Eye knows all the numbers and selectively highlights whatever it likes. We can't challenge the data and never know about bad news because it is not visible, but analysis now implies the quarterly production comments made in the financial statements during 2023 were optimistic, as BMW ramped down and Hyundai and GM ramped up. We can't know for certain because the raw data gets withheld.
So, over to you Team Smart Eye. Let's see the current and historical quarterly numbers for cars on road and we can decide market leadership and market share estimates for ourselves.
Want to know more about the big picture for the European automotive DMS market and "who supplies whom?" DM me for details of the Semicast analysis: "2026 Forward Share Estimates of the European Automotive Driver Monitoring Systems Market." There are two reports, one covering Tier 1 suppliers, and one covering Tier 2s.
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