SAGA a Brief History. 1951 - 2020. For Newbies.17 Dec 2020 21:39
Here we have a brief history to date of SAGA put together for new PIs visiting this board.
Everybody here has invested because we think that there is currently a huge disconnect between the current share price representative of a company nearing failure and the actuality of a well-funded organisation, reset to core values by a founding family member and operating into the first year of economic bounce-back from a global pandemic.
Its a group effort and we hope reading the summary you will agree with us and invest!
- 1951. Founded by Sidney De Haan.
- 1984. Passed to his son Roger after his father's retirement.
- 1990. Took Private by Roger.
- 2004. Sold to his Management for £1.35bn.
- 2014. IPO with an over inflated Share Price of £1.85 (£2.1bn Mcap).
- 2017 RNS. Profit warning.
- 2019 RNS. Results showing a huge loss.
- April 2020. The losses were caused by large amounts of negative goodwill and the Company including its Management losing its way. Covid created the perfect storm resulting in the Company losing 95% of its value.
- Oct 2020. Prompted by a failed PE bid of 33p (Old money) Sir Roger on his white stallion entered the affray. He came up with the following rescue plan :-
- Share DILUTION at a rate of 5 new shares for every 9 existing to raise £140m (net) swiftly followed by a 1 for 15 share CONSOLIDATION.
- Paying off £40M of revolving credit along with £64M of an existing £134M loan and extending the balance of £70m to May 2023. Available cash £36m.
- £100m undrawn revolving credit facility remaining available until May 2023.
- Roger De Haan invested £100m of his own cash in the fund raise at premium to retail share price, rejoined board as CEO & implimented new strategy for sustainable growth & profitability. All other directors took up pro-rata entitlements.
- Insurance & underwriting sides performing 'resiliently' and will grow as emerge from Covid.
- Travel side on hold due to Covid but set to resume Q2 2021.
- Significant actions to reduce operating costs have been taken and the cash 'burn' for the Travel businesses is expected to be in a range of £6m to £8m per month which includes all operating and financing expenses.
- Cruises, will incl pre-screening of passengers, & extra safety provisions onboard. Two mid size cruise ships, each capable of generating £40m EBITDA per year (£80m pa total).
- Mainly over 50's customer base, with strong loyalty, & fastest growing & most wealthy component of the population.
Approximately 80% of SAGA’s underlying profit is from the Insurance and estimated to be valued alone between £1bn to £1.6bn.
- MCAP Today £394m compared to £560m in Jan 2020 (preCovid) and £2.1bn in 2014 (IPO).